Senior Marketing Analytics Manager

American Chemical Society•Washington, DC

2d•$110,000 - $130,000•Hybrid

About The Position

The Senior Marketing Analytics Manager provides enterprise-level leadership and subject-matter expertise for ACS web analytics across digital channels, including ACS.org, Chemical & Engineering News (cen.acs.org), and subdomains and microsites such as ChemIDP and TeachChemistry. The role owns the design and ongoing evolution of scalable analytics and tagging solutions; establishes measurement, reporting, governance, and data-quality standards; and translates complex behavioral and performance data into actionable analyses and recommendations for business, content, marketing, product, and digital teams. The role also advances ACS capabilities in search analytics, including SEO, AEO, and GEO measurement. The Communications Division promotes ACS as a source of information about chemistry and partners across ACS to convey its mission and service to its workforce, members, customers, and broader audience. The Marketing Analytics Team, within the Sales & Marketing Department, enables analytics, reporting, and insights generation in support of the division’s mission. The position leads work across the Analytics team, external analytics vendors, and organizational stakeholders, particularly DPX, while operating independently under general direction from the manager. It identifies, evaluates, and recommends solutions to complex, ambiguous, cross-functional problems that may have enterprise-wide impact. The role requires strategic judgment, collaboration, adaptability, and the ability to influence without direct authority. Program governance and vendor management accompany its strategic and technical responsibilities. The role is based in the Washington, DC or Columbus, OH office. ACS employees work a hybrid schedule, with onsite work two days per work week as determined by functional area and the remainder of the week available for remote work. A reasonable compensation range is $110,000–$130,000 per year. Benefits include paid vacation and sick leave, paid holidays, health, dental, life, and vision insurance, flexible spending or health care savings account, retirement benefits, short- and long-term disability, and four-week work from anywhere, subject to applicable program terms. Additional benefits may apply based on skills, experience, and location.

Requirements

Bachelor’s degree in Marketing, Business Analytics/Data Science, Computer Science, Engineering, or another technical discipline, or equivalent experience.
At least 7 years of experience; experience in more than one role or organization is cited as ideal for breadth.
Knowledge of and/or a proven record of success implementing and using analytics projects involving Adobe Analytics/Customer Journey Analytics and Adobe Launch or Google Tag Manager.
Knowledge of best practices for web analytics systems and analysis and reporting tools.
Campaign tracking experience and experience with SEO analytics tools such as SEMRush.
Familiarity with enterprise content management systems.
Ability to lead work independently in a dynamic, cross-functional environment, influence stakeholders at multiple levels, exercise sound judgment in ambiguous situations, and clearly communicate complex findings in writing, verbally, and through presentations.

Nice To Haves

Experience across multiple reporting channels, such as paid media, email, search, and social media.
Experience implementing new analytics systems and ensuring adoption; maintaining tools and systems as strategy, operations, and logic change; collaborating with stakeholders to define requirements and design scalable analytics and metrics-tracking systems; and analyzing large datasets to provide strategic insights and assessments for site health, performance, and optimization.
Cultural and global awareness.
Experience leading enterprise analytics initiatives.
Prior work within large, complex organizations.

Responsibilities

Lead the development and operational delivery of web analytics and SEO capabilities to track and optimize site usage, content consumption, and user loyalty.
Define, implement, govern, and maintain enterprise standards for web analytics reporting to support consistent reporting, querying, filtering, presentation, and decision-making.
Advise Society leadership and business stakeholders on measurement strategy; develop dashboards, analyses, and recommendations to inform business and digital performance decisions.
Recommend and help shape the strategic direction, growth, and evolution of the enterprise web analytics program, aligning it with organizational priorities, global best practices, industry trends, and product changes.
Create mechanisms to encourage and support web analytics literacy among staff; develop and facilitate analytics-platform training and maintain a repository of training materials.
Troubleshoot and support web analytics and tagging implementation issues, and document design decisions and implementation strategies.
Lead day-to-day relationships with analytics vendors, including setting priorities, monitoring deliverables, addressing risks and issues, and advising on service and capability needs.
Provide and manage access to analytics tools for ACS staff, consultants, and vendors as needed.
Maintain knowledge of the digital analytics field, trends, and product landscape; evaluate the effectiveness, business value, and fit of analytics tools and practices; recommend changes, enhancements, investments, or discontinuation.
Participate in other projects as needed or assigned.