Manager Marketing Analytics
About The Position
The Manager of Marketing Analytics works with cross-functional team members to maximize business performance by applying analytical tools, marketplace knowledge, and expertise to provide insights that inform planning and forecasting recommendations for Reynolds Consumer Products brand teams. The role provides insights into returns on marketing investments, simulates investment scenarios based on budget changes, and supplies monthly budget updates to brand teams. It also plays a critical role in developing annual marketing plans based on data-driven marketing ROI analysis. The position supports marketing analytics for brand teams as part of the broader Insights and Analytics Team, partners with business teams to define key business issues and learning goals, and applies analytical insights to marketing mix, forecasting, pricing, and promotion. It turns research results into actionable insights, advises on improving media and marketing ROI, works with internal and external data suppliers, and collaborates with Category Management, Insights, and Analytics teams to expand KPI measurement adoption. The role is based at the Corporate Headquarters in Lake Forest, Illinois; local candidates only, with no relocation assistance available.
Requirements
- Bachelor of Science or Bachelor of Arts degree with a concentration in business analytics, marketing, or a quantitative field such as Mathematics, Statistics, or Economics.
- At least 6 years of experience in CPG marketing analytics.
- Strong knowledge of quantitative analysis and econometric modeling, including multiple regression.
- Significant experience executing analytical methods such as Marketing Mix modeling, Forecasting, and Price & Promotion modeling.
- In-depth knowledge of the Marketing Mix analysis process, including working with vendors or agencies on data collection, modeling, and interpretation of results.
- Strong knowledge of CPG retail measurement databases such as Circana and/or Nielsen and their use in quantitative analysis to develop insights.
- Robust knowledge of marketing tactics including linear and digital media, Trade, Shopper Marketing, and Consumer Promotions.
- Experience applying analytical methods to media planning, business forecasting, demand planning, pricing and promotion decisions, new product growth initiatives, and Shopper Marketing.
- Comfort with Microsoft Office, including PowerPoint, Excel, and Word.
Responsibilities
- Identify and deliver marketing analytics insights for brand teams as part of the broader Insights and Analytics Team.
- Partner with business teams to identify and articulate key business issues, learning goals, and knowledge gaps for assigned projects.
- Apply analytic insights to address business issues involving Marketing Mix, Forecasting, and Pricing & Promotion.
- Lead the conversion of research data and results into insights that drive business growth through marketing analytics principles and measurement.
- Provide insight and direction on improving ROI on media and marketing investments.
- Work with internal and external data suppliers to support effective data collection, measurement, and application of quantitative information.
- Collaborate with Category Management, Insights, and Analytics teams to increase KPI measurement adoption across the business.
- Contribute to annual marketing plans and provide brand teams with investment scenario analyses and monthly budget updates.
- Foster diversity and inclusion as part of organizational efforts.
Benefits
- Competitive salaries and benefits
- 14% annual incentive eligibility, provided the business meets financial goals and the individual meets performance goals, subject to plan administration guidelines
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What This Job Offers
Job Type
Full-time
Career Level
Manager
