Loyalty Marketing & Analytics Manager

Mohegan•Uncasville, CT

About The Position

This position partners with Mohegan properties and entities to develop, capture, analyze, and optimize data within the Momentum loyalty program. It evaluates program performance, guest engagement, member value, and cross-property participation through data-driven insights and reporting. The role supports loyalty program design, benefits, rules, and governance; develops key performance metrics; and recommends ways to enhance guest acquisition, retention, and loyalty. Working with property marketing teams, business leaders, and Mohegan Digital, the Manager helps align loyalty initiatives with business objectives and provide a consistent guest experience across property and digital channels. The role also monitors loyalty trends, competitive practices, and emerging technologies to support Momentum’s continued growth and evolution. The Manager provides loyalty expertise, analysis, and recommendations to property and corporate partners; oversees relevant data acquisition and integration; and communicates program performance and opportunities through reports, dashboards, and presentations. The role requires collaboration across property, digital, finance, operations, technology, and guest-experience teams. The position works in a fast-paced office environment, may require occasional travel, and requires flexibility to work various shifts and hours.

Requirements

Bachelor’s degree in Economics, Accounting, Finance, Statistics, Applied Mathematics, Marketing Analytics, or a related field; in lieu of a degree, five years of experience in related roles may be considered.
Three years of progressive experience in loyalty strategy, program analysis, administration, program design, benefits development, program structures, rules engines, or a closely related area.
Knowledge of current loyalty program trends, competitive practices, and emerging technologies in gaming and adjacent industries, and ability to apply relevant practices to program strategy.
Experience developing or evaluating loyalty benefits, tier or status structures, earning and redemption mechanics, member value propositions, program economics, and business cases for program enhancements.
Three years of experience with GMS/CMS programs such as ACSC and IGT.
Three years of data warehouse experience.
Ability to analyze marketing plan components and how campaigns interact.
Experience applying analytics, competitive intelligence, and data-driven insights to support and influence business, marketing, loyalty, and guest-experience decisions.
Ability to collaborate across diverse teams, build partnerships, and contribute innovative ideas in support of business and loyalty program objectives.
Working knowledge of statistical or analytical modeling.
Intermediate to expert knowledge of SQL coding and programs, business intelligence tools, and related databases.
Intermediate knowledge of Microsoft Office products and applications.
Intermediate project management skills, including planning, prioritization, and managing multiple projects and resources concurrently.
Ability to translate member needs, business objectives, financial considerations, and market trends into effective loyalty program and benefits design.
Ability to define business requirements for technical solutions.
Ability to establish objective measures for programs, teams, and processes to improve organizational performance.
Experience presenting to varied audiences and translating complex analysis into clear, impactful recommendations.
Certifications as required by Mohegan; knowledge of Mohegan corporate and department policies and procedures; and knowledge of applicable regulations and Mohegan Information Systems.
Ability to sit in front of a computer screen for extended periods.
Ability to work various shifts and flexible hours; occasional travel may be required.

Responsibilities

Adhere to jurisdictional privacy requirements and oversee data capture, usage, and sharing.
Create, measure, and refine performance metrics for the loyalty program, including membership, cross-property offers, engagement, benefit utilization, profitability, and member value.
Develop and execute evaluation, analysis, forecasting, testing, and recommendation processes for loyalty initiatives and Momentum member behavior.
Advise Mohegan properties and corporate partners on Momentum strategy and design, including benefits, earning and redemption mechanics, status structure, rules, data structure, segmentation, reporting, performance tracking, governance, and cross-property alignment.
Review existing and proposed loyalty benefits and provide analysis and recommendations on relevance, utilization, financial impact, operational feasibility, competitive differentiation, and alignment with the Momentum value proposition.
Support collaboration across property, digital, finance, operations, technology, and guest-experience teams to develop cohesive benefits that support acquisition, engagement, retention, cross-property visitation, and hybrid participation.
Ensure business-identified data elements are mapped, integrated, and available for segmentation, program analysis, and strategic decision-making.
Synchronize guest-facing loyalty systems to support a consistent, connected omni-channel experience across property and digital touchpoints.
Present trends and insights, translating findings into actionable recommendations for senior leaders and business partners.
Use data, member feedback, and competitive intelligence to identify opportunities for strategic initiatives, campaign optimization, process improvement, benefit enhancements, and program evolution.
Establish a recurring competitive-intelligence process covering loyalty trends, emerging technologies, competitive offerings, and leading practices across gaming and other consumer industries, and translate findings into recommendations and a Momentum roadmap.
Adjust strategies, program design, benefits, analysis, and recommendations to account for differences between market areas.
Manage acquisition and integration of data elements into the Momentum database.
Align analytic activities with overall business strategy when guiding team direction, projects, and processes.
Develop and deliver reports, dashboards, presentations, and data-driven insights about program performance, trends, and opportunities to stakeholders across Mohegan properties and Mohegan Digital.
Maintain an understanding of consumer behavior, loyalty strategy, program structures, benefits design, member economics, marketing analytics, and loyalty trends.