Senior Manager Loyalty Promotions Marketing
About The Position
The Senior Manager, Loyalty Promotions Marketing develops and executes promotional marketing strategies across the customer lifecycle to drive acquisition, onboarding, engagement, retention, reactivation and long-term loyalty. The role uses insights into member behaviors and needs to create relevant promotional experiences, communications and scalable global programs that maximize customer lifetime value and support enterprise initiatives. The role brings promotional expertise to the lifecycle marketing organization and leads end-to-end go-to-market readiness, promotional economics, audience and offer strategy, measurement planning and operational performance. It also represents Marketing in loyalty technology and transformation initiatives, working with Analytics, Data Science, Technology, Digital, Operations, Legal, regional teams and agency partners to ensure programs are customer-first, commercially impactful, globally scalable and operationally sustainable. The ideal candidate is an experienced, customer-first marketer with a creative and analytical mindset, experience in loyalty, promotions and lifecycle marketing, strong cross-functional collaboration and executive communication skills, and a focus on operational excellence, innovation and emerging technology. The role also requires strong communication, project management and agency-management capabilities in a complex global organization.
Requirements
- Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management or a related major.
- Five or more years of relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of strong performance.
- Experience developing and managing end-to-end marketing campaign strategies across digital, email, owned channels and other relevant customer touchpoints.
- Experience in loyalty marketing, lifecycle marketing, promotions and offer strategy.
Nice To Haves
- Prior experience developing broad and targeted promotions, member-exclusive offers, lifecycle journeys, enrollment or acquisition strategies, and engagement or reactivation campaigns.
- Understanding of promotional economics, campaign measurement, audience segmentation, offer design, performance optimization and budget forecasting.
- Experience translating member insights, analytics and business objectives into marketing strategies, experience requirements and go-to-market plans.
- Experience partnering with creative agencies, marketing consulting firms, analytics and technology teams, operations partners, and regional or continent stakeholders.
- Experience establishing governance, operating models and repeatable processes.
- Interest in emerging technology, martech capabilities, personalization and digital customer experience innovation.
Responsibilities
- Develop and execute strategies, designs and marketing for broad and targeted promotions across customer journey stages, member tiers and lifecycle segments.
- Contribute to lifecycle and promotional strategies that support member growth, incremental revenue, engagement, customer lifetime value and sustained pointable activity.
- Develop go-to-market strategies and channel plans for the launch, sustainment and optimization of promotions, promotional experiences and loyalty capabilities.
- Collaborate with cross-functional stakeholders to establish integrated strategies, clear requirements and consistent marketing execution across global activations.
- Drive end-to-end promotional readiness, including business requirements, campaign workflows, audience validation, creative development, operational reviews, localization, testing, production deployment, monitoring and post-launch issue resolution.
- Lead promotional ecosystem planning across broad, targeted and behavior-changing offers, balancing member experience, audience overlap, channel capacity, regional needs and enterprise priorities.
- Apply industry trends, emerging technologies and martech capabilities to increase speed to market, optimize campaign timing and improve member experience.
- Oversee external creative and consulting agency relationships from briefing and project planning through creative development, execution and optimization.
- Manage promotional working and incentive-liability budgets, including annual planning, deployment forecasting, monthly pacing and scenario investment recommendations based on incremental revenue, ROI, member impact and operational capacity.
- Manage key workstreams within the Loyalty Business Transformation and other special projects in partnership with the Director, representing the marketing perspective throughout planning, development, launch and sustainment.
- Partner with Product, Technology, Digital and MarTech teams to prioritize capabilities, resolve delivery dependencies and ensure promotional solutions are scalable, supportable and operationally sustainable.
- Lead cross-functional resolution of promotional issues and member escalations, coordinating teams to identify root causes, mitigate member impact and communicate resolutions.
- Identify promotional opportunities and experience enhancements that support member acquisition, activation, engagement, retention and reactivation.
- Advance digitally enabled promotional experiences, including gamification, personalization and emerging offer mechanics, to increase enrollment, engagement, direct booking and pointable activity.
- Partner with technology, analytics, creative, operations and regional teams to ensure new capabilities are scalable, measurable and aligned with loyalty and business priorities.
- Use data and analytics to evaluate campaign effectiveness, promotion and audience performance, and member behavior.
- Define campaign measurement and learning agendas with Analytics, Data Science and agency teams, including test design, audience and offer performance, incrementality, ROI, communication effectiveness and optimization recommendations.
- Translate campaign and promotion results into actionable strategies, recommendations and next steps.
- Use performance data to evaluate opportunities, assess cost and profitability, and develop informed budget forecasts.
- Understand stakeholder priorities and deliver marketing solutions that meet business and initiative objectives.
- Manage project timelines, resources and deliverables to ensure on-time execution across complex cross-functional initiatives.
- Foster collaboration with internal teams and external partners to advance business strategies and improve marketing outcomes.
- Develop executive-ready recommendations, presentations and updates that translate complex promotional, financial, analytical and technical considerations into clear decisions and actions.
- Align lifecycle and promotional marketing initiatives with broader business goals.
Benefits
- 401(k) plan
- Stock purchase plan
- Discounts at Marriott properties
- Commuter benefits
- Employee assistance plan
- Childcare discounts
- Medical coverage
- Dental coverage
- Vision coverage
- Health care flexible spending account
- Dependent care flexible spending account
- Life insurance
- Disability insurance
- Accident insurance
- Adoption expense reimbursements
- Paid parental leave
- Educational assistance
- Washington applicants: paid sick leave accrual and eligibility for a minimum of 9 holidays annually
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What This Job Offers
Job Type
Full-time
Career Level
Senior
