Senior Director of Loyalty Marketing
About The Position
Verizon seeks a visionary senior marketing leader to architect, scale, and execute the marketing strategy for its loyalty programs, Verizon Shine and Verizon Dollars. The role will shape the programs’ strategic messaging and narrative, develop co-marketing partnerships and activations, coordinate enterprise-wide execution, and drive marketing and media performance. The position has significant visibility within the CMO organization and direct exposure and accountability to the C-suite. The Senior Director will establish the loyalty marketing function, build and develop a high-performing team, and position Verizon’s programs as leading consumer loyalty offerings. The role spans experiential rewards, partnership strategy, lifecycle and CRM campaigns, customer data and analytics, financial modeling, and program performance. Success includes growing program awareness and engagement, reducing churn, increasing customer lifetime value, delivering strong program economics, and building executive confidence through transparent reporting.
Requirements
- 12–15+ years of progressive marketing experience.
- At least 7+ years in a senior leadership role building and overseeing large-scale loyalty, rewards, or subscription-based programs.
- Experience managing multi-million-dollar marketing and loyalty budgets and demonstrating measurable churn reduction, customer engagement, and revenue impact.
- Exceptional communication and presentation skills, with the ability to influence, guide, and report to C-level executives.
- Deep experience negotiating and executing high-profile corporate partnerships and large-scale experiential marketing activations.
- Comfort with customer data segmentation, financial modeling of loyalty programs, and use of AI or predictive analytics to personalize rewards at enterprise scale.
- Bachelor’s degree in Marketing, Business, or a related field.
- Understanding of how dividend- or ledger-based rewards systems affect corporate balance sheets and consumer behavior.
- Customer-first approach to delivering a frictionless, rewarding user experience.
- Ability to lead in a fast-paced, high-stakes environment and adapt to changing consumer behavior and executive priorities.
Nice To Haves
- MBA or advanced degree.
- Experience in top-tier hospitality, airlines, premium credit cards, or retail co-ops.
- Deep understanding of pop culture, lifestyle trends, and consumer psychology.
Responsibilities
- Serve as the enterprise’s primary loyalty strategist and subject matter expert, presenting program health, competitive positioning, and financial impact to C-suite and executive leaders.
- Build, mentor, and inspire a high-performing marketing organization, recruiting and developing talent across product marketing, partnership management, and retention.
- Develop the overarching marketing strategy and roadmap for Verizon Shine and Verizon Dollars, including the timing and cadence of customer offerings.
- Lead co-marketing strategy and activation planning, selecting partners that support program goals, awareness, engagement, and positive program perception.
- Oversee the marketing plan for Verizon Shine and work with entertainment, sports, travel, and emerging brands to deliver and promote customer experiences.
- Lead the marketing strategy for Verizon Dollars and optimize the earn, track, and redeem lifecycle to increase engagement, retention, and perceived value.
- Design and execute data-driven lifecycle and CRM campaigns that encourage active participation, reduce churn, and increase net promoter scores.
- Coordinate enterprise execution with Product and Business Strategy, Finance, Data Analytics, and Corporate Partnerships, including seamless My Verizon app UX/UI integration and financial viability of the rewards structure.
- Establish and partner with VCG on KPIs, tracking redemption rates, program ROI, incremental revenue, and customer lifetime value.
- Establish the marketing loyalty function and scale user acquisition and active engagement across wireless and home broadband customers.
- Recruit and onboard a team of loyalty marketing experts and establish the department’s culture and operating rhythm.
- Deliver churn reduction tied to loyalty enrollment and secure high-profile Verizon Shine experiences that generate public relations and word-of-mouth impact.
Benefits
- Medical, dental, and vision coverage
- Short- and long-term disability insurance
- Basic and supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home and auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Vacation: newly hired employees receive up to 15 days per year, increasing with additional service
- Potential premium pay, such as overtime, shift differential, holiday pay, and allowances
- Incentive-based compensation with potential to earn more
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What This Job Offers
Job Type
Full-time
Career Level
Senior
