Senior Director of Marketing

Best Version Media • Goerke's Corners, WI

23h

About The Position

Best Version Media (BVM) is seeking an experienced, growth-minded Senior Director of Marketing to lead its marketing department. This role will connect marketing directly to business outcomes, focusing on driving publisher recruitment, accelerating field sales effectiveness, enhancing advertiser value, and elevating the brand reputation nationwide. The Senior Director will oversee brand and creative, social, communications, and operations teams, while also taking direct ownership of product marketing strategy across the company's expanding portfolio. The specific title may be determined based on experience.

Requirements

• 10+ years of marketing experience, including senior leadership of a team with comparable scope.
• Bachelor’s degree in a related field or equivalent practical experience.
• Proven track record building or rebuilding a marketing function, with direct ownership over campaign funnels, conversion rates, and acquisition costs.
• Demonstrated success supporting independent operators, distributed sales teams, or multi-location commercial networks.
• Proven ability to establish meaningful performance metrics, attribution models, and reporting standards even when baseline data or dashboards are incomplete.
• Strong background developing in-house talent, managing budgets and agency partners, prioritizing competing demands, and presenting recommendations to executive leadership.

Nice To Haves

• Prior marketing leadership experience in publishing, local media, recruitment marketing, or SMB advertising.
• Demonstrated success leading and scaling marketing teams within private-equity-backed or high-growth environments.
• Direct experience leading product marketing, customer research, value proposition design, and commercial packaging across print and digital offerings.
• Hands-on background steering paid media acquisition, testing strategies, agency accountability, and full-funnel analytics.
• Advanced administrative proficiency and strategic experience with HubSpot, monday.com, Google Workspace, and digital analytics platforms.

Responsibilities

• Develop and execute the annual marketing plan, budget, quarterly priorities, and team charter to align resources with core business outcomes.
• Lead campaign strategy, paid media allocation, and agency management to grow qualified candidate pipelines and optimize conversion for publisher acquisition.
• Equip publishers with sales collateral, training resources, and promotional campaigns to accelerate time-to-first-sale and improve retention.
• Own messaging, positioning, competitive research, and sales enablement across print and digital products, including pricing and packaging recommendations.
• Guide brand standards, creative production, executive communications, PR, social channels, and reputation management.
• Manage project intake and team capacity via monday.com to balance priorities and optimize internal and agency resources.
• Drive HubSpot automation, tracking, and attribution, delivering monthly executive reports on ROI, delivery performance, and business impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior