Senior Director of Marketing

Mantra Health

2d•$200,000 - $220,000•Remote

About The Position

Mantra Health is seeking a Senior Director of Marketing (Head of Marketing) to lead its marketing function during a period of growth. This role is responsible for demand generation, brand and content, campus marketing and conferences, and marketing operations. The position reports directly to the CEO and will manage a team of five marketers. The company sells to universities, which involves a long, multi-stakeholder sales cycle, and also needs to reach students to drive engagement and renewals. This role requires strategic planning abilities combined with a data-driven approach to understanding funnel performance. The opportunity includes building the marketing function's operating system during a growth-equity raise, working closely with the CEO and executive team.

Requirements

8 or more years in B2B marketing
At least 3 to 5 years directly managing a multi-function marketing team
Demonstrated fluency in performance marketing and attribution
Experience owning the marketing-to-sales handoff end to end (lead routing, scoring, SLAs) in a CRM stack such as HubSpot and Salesforce
Experience managing brand, content, and field or campus marketing at once
Comfortable using AI tools (for example Claude, Gemini, or similar) as part of the daily operating model
Demonstrates accountability and ownership, and a bias toward building durable systems over short-term wins
Communication skills to represent marketing's priorities clearly to executives, Sales, and other teams.
Collaboration skills to build working relationships across functions.
Accountability to own outcomes and identify when something is not working.
Strategic thinking to set an annual marketing plan against growth targets and a fixed budget.
Operational excellence to read channel performance and attribution data and understand where to move spend.
Stakeholder management skills to negotiate SLAs with sales leaders.
Creative execution judgment to guide the team's creative work.
Experience managing a team through a leadership transition, retaining key personnel.

Nice To Haves

Navigated attribution in a business with a long, multi-touch B2B sales cycle (6 months or more), and can walk through how credit was assigned and spend adjusted.
Marketed to two audiences on the same account: an institutional buying committee and an end-user population.
Run conferences or field marketing as a primary demand generation channel, with real cost-per-lead and pipeline accountability.
Worked in a market shaped by public-sector procurement or public-records dynamics (RFPs, FOIA requests, or public institution budget cycles).
Managed a co-marketing relationship with a partner who has an independent relationship with your same buyer.
Marketed a product with a multi-year renewal or expansion cycle tied to usage and outcomes data.
Picked up a demand generation program that had stalled or lost momentum and can point to specifically what was changed to get it moving again.

Responsibilities

Own marketing's contribution to pipeline and build a repeatable demand generation engine.
Own attribution across a long multi-touch sales cycle and set lead-scoring and handoff SLAs in partnership with Sales.
Own the conference and campus marketing portfolio as a core demand generation channel.
Set the direction for brand positioning, content, and public relations.
Own the marketing stack (HubSpot, Salesforce, reporting dashboards) and the team's data-driven decision-making.
Directly manage and develop four marketers, and rebuild intake and prioritization systems.
Coordinate with product marketing and lifecycle marketing on product launches.
Align with Sales leadership on Go-To-Market strategy and channel partnerships.

Benefits

Stock Options
Medical, vision, and dental coverage for employees, spouses, and dependents
401(k)
Flexible work location
Generous personal time off, sick days, jury duty days, and bereavement.
Three week sabbatical and $3,000 stipend after five years of continuous full-time employment
Inclusive parental leave, equal for all parents
$1,000 new-parent mental wellness benefit
Commuter card, if you commute
Access to One Medical
Healthcare & Dependent Care FSA and HSA