Senior Director of Marketing, Apparel

Aptean•Alpharetta, GA

7d•Remote

About The Position

You will own global marketing strategy and execution for the Fashion & Apparel segment, reporting directly to the CMO. You will lead the segment's messaging, campaigns, positioning, lead generation and lead follow up, across all Fashion & Apparel products. You will be accountable for the segment’s success, including pipeline, new logo acquisition, upsells, cross-sells, and retention.

Requirements

B2B marketing experience within the technology sector
Experience owning go-to-market strategy and marketing for a segment or vertical
Experience with messaging, branding, campaigns and lead strategy
Ability to influence cross-functional teams without formal authority
Experience owning outcomes including pipeline, acquisition, upsells, cross-sells and retention
You are naturally metrics-driven and measure the success of every objective.

Nice To Haves

Experience in Apparel operations and manufacturing
Experience representing Apparel solutions in forums or on stage
Familiarity with CRM platforms, demand planning or quality management
Experience in SaaS or enterprise software

Responsibilities

Own global go-to-market strategy and marketing for the Fashion & Apparel segment
Lead messaging, campaigns strategy, budget, lead gen and follow up messaging and support, for the segment
Own and improve web conversions, landing page content, and segment copy
Deliver sales enablement and support for all GTM teams for the segment
Align Product marketing messaging, Sales support, Marketing operations, and overall segment GTM execution.
Define and design market segmentation, TAM/SAM/SOM planning, and ABM execution.

Benefits

competitive pay
robust benefit plans
opportunity to grow your career in a fast-paced, flexible and casual environment
outstanding opportunity for career development and growth

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