Senior Director of B2B Marketing

Five Star Franchising•Springville, UT

1d•Onsite

About The Position

The Senior Director of B2B Marketing plays a pivotal role in driving execution and shaping marketing strategy across several of Five Star Franchising’s brands. Reporting to the CGO, this leader will guide their responsible brands to deliver measurable results through systems-driven execution, rigorous performance tracking, and collaborative alignment with cross-functional partners. We're looking for someone that is excellent at driving and tracking execution! They should be analytical and data driven. This leader will guide multiple brands, build scalable marketing systems, and turn strategy into measurable results — bringing structure, accountability, and creative discipline to how we run the offense. The right person is a driver, strong communicator, and a collaborative leader. Someone who thrives in a fast-paced, performance-driven environment. Someone who knows how to balance strategy and execution — the kind of leader who can elevate people, agencies, and can bring and follow structured processes and approaches for measured results.

Requirements

Data driven and strong analytical acumen with expertise in campaign measurement, dashboards, and ROI tracking
Excellent leadership, communication, and project management skills
Proven success building and running systems and processes that improves and scales marketing execution
Bachelor’s degree in Marketing, Business, or related field
7+ years of progressive marketing experience

Nice To Haves

Experience in franchise, multi-location, or high-growth environments is a plus

Responsibilities

Lead, mentor, and challenge Brand Marketing Team Members to deliver measurable outcomes and foster accountability
Instill a culture of DRIVE—high performance balanced with authenticity, enthusiasm, and collaboration. Align teams around clear goals, transparent communication, and a shared playbook for success.
Partner with the CGO and brand leadership to define brand strategies and annual plans that turn vision into action.
Build scalable marketing systems, dashboards, and processes that ensure every campaign has clear KPIs, accountability, and visibility.
Champion operational excellence and structured execution—“running the offense” with precision and consistency.
Drive a test-and-learn culture with disciplined tracking, weekly reviews, and continuous optimization.
Use performance data to evaluate efficiency, allocate spend, and refine creative and channel strategies.
Present insights and recommendations to leadership with clarity and confidence.
Work closely with Brand Presidents, Operations, Sales, and Franchise Support to ensure marketing programs meet franchisee and business needs.
Create transparency through consistent communication, shared dashboards, and collaborative planning sessions.
Support new brand launches and initiatives that drive system-wide growth.