Senior Marketing Manager (B2B)
About The Position
Fitt Talent Partners is recruiting for a Senior Marketing Manager for a premier licensed pharmacy specializing in health, wellness, and restorative medicine. This role will be the architect of the integrated B2B marketing strategy, leading efforts in sales enablement, digital channels, product marketing, content development, and events. The manager will collaborate closely with sales, clinical, and leadership teams to ensure marketing initiatives align with pipeline growth, customer acquisition, and business impact. A key responsibility is translating complex clinical and technical information into clear, compelling messaging to differentiate the company in a competitive and regulated market. The ideal candidate is a dynamic and strategic marketing professional who can set strategy and execute, thrives in a fast-moving environment, and can build the necessary infrastructure, systems, and content to drive business results.
Requirements
- 6–10+ years of experience in B2B marketing, ideally within healthcare, pharma, biotech, or related industries
- Proven track record of driving lead generation and supporting revenue growth
- Strong experience in sales enablement and go-to-market strategy
- Excellent messaging, positioning, and content development skills
- Experience working in fast-paced, high-growth environments
Responsibilities
- Build & Execute the B2B Marketing Strategy
- Develop and lead an integrated B2B marketing strategy across key channels, including sales enablement, website, email, events, and social
- Align marketing efforts to drive qualified lead generation, customer acquisition, and pipeline growth
- Partner closely with sales to ensure alignment on priorities, targets, and conversion strategies
- Own Sales Enablement
- Create best-in-class sales tools, including product guides, digital toolkits, and training materials
- Translate complex clinical and technical information into clear, compelling, and differentiated messaging
- Equip the sales team with the tools and confidence to effectively position Revive in a competitive market
- Lead Product Marketing & Content Development
- Define positioning and messaging across key product categories
- Build and implement a content governance and review system to ensure consistency, quality, and compliance
- Partner with clinical and R&D teams to ensure all content is accurate, credible, and evidence-based
- Own Events & Educational Marketing
- Lead the strategy and execution of events, including trade shows, webinars, and educational programs
- Develop integrated campaigns to maximize pre, during, and post-event engagement
- Build campaigns that educate and convert, not just inform
- Continuously test, learn, and optimize performance to improve engagement and ROI
- Ensure all event content reinforces our positioning and drives measurable business impact
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
