B2B Channel Marketing Manager

Samsung•Plano, TX

20h•Onsite

About The Position

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. Samsung Mobile B2B Business delivers a combination of enterprise offerings across our product portfolio. We continue to expand our Enterprise Portfolio by providing the most innovative offerings in the market, and our dedication to Market Disruption makes this the destination company for the world’s top talent. The SCPs (Strategic Channel Partners) are critical to the success of Samsung’s Mobile B2B organization. Samsung plays a consultative role in helping these reseller partners build mobility marketing practices and identify opportunities for co-marketing that drives revenue and brand love for Samsung with channel sellers. The ideal candidate will be numbers-driven and optimize marketing ROI with structured and disciplined KPIs and metrics reporting. This position will be responsible for marketing strategy, planning, development, and implementation of integrated marketing and communication strategies and campaigns to support the SCP Partners across enterprise and SMB and in concert with priorities around key verticals. This role will also be responsible for promoting and advocating for Samsung’s Ascend Partner Program among SCP resellers. This tiered program is designed for mobile resellers to grow revenue in a predictable, profitable and painless manner.

Requirements

Min Bachelor level degree.
6+ years of sales or marketing experience, preferably in a channel, field facing or marketing communications role.
Mobile and Channel experience a must, and SMB preferred.
Strong leadership and project management skills with an ability to develop and deliver campaigns and programs within a very high velocity, shifting environment with associated analytical tools
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities to drive business objectives
Strong creative, strategic, analytical, organizational and personal sales skills.
Experience developing and managing budgets and reporting on KPIs and ROI metrics.
Commitment to working with shared leadership and in cross-functional teams.
Strong oral and written communications skills.
Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels.

Nice To Haves

SMB preferred

Responsibilities

Responsible for the strategy, planning, development, and implementation of integrated marketing and sales enablement campaigns to support the SCP Reseller Partners across enterprise and SMB and in concert with priorities around key verticals.
Work with Partners to design and develop marketing campaigns that achieve our joint objectives and fit within our resource allocations.
Develop, write, and coordinate marketing briefs and business cases for internal campaign approvals.
Project manage delivery of creative assets (visuals, copy, etc.) in compliance with Samsung Brand guidelines and legal approvals.
Manage and report campaign KPIs, and collect proof-of-performance for campaign payment.
Manages marketing budgets, forecasts, evaluates, measures and reports on program effectiveness and ROI.
Optimize marketing ROI with structured and disciplined KPIs and metrics reporting.
Works directly with Channel Marketing senior leadership and SCP sales executives and their regional teams to drive campaigns and programs for building sales pipeline and closing business in the IT channel.
Able to work cross-functionally to oversee the timely planning and execution of campaigns and programs.
Able to work on multiple, simultaneous marketing programs that require both strategic thinking as well as high-speed tactical execution.
Develop and maintain excellent working relationships with all assigned levels within and outside the company.
Plan, organize, and prioritize multiple assignments and projects.
Review detailed product development, marketing documents and media materials as needed.
Work independently and in a team environment in order to achieve customer business objectives, personal and team goals and complete assignments within established time frames and specifications.
The ability to develop tasks and work assignments, based on sometime vaguely defined objectives.