Director of Marketing Analytics, Performance Marketing

GEICO • New York City, NY

1d • $146,575 - $229,600

About The Position

GEICO is hiring a Director of Marketing Analytics to build and lead its Performance Marketing Analytics team. The role will establish standards for decision-ready measurement across marketing channels, improve how GEICO assesses the impact of its marketing investment, and design an operating model that brings people, automation, and AI together. The Director will shape the team’s structure, hiring sequence, capabilities, and expectations while partnering with Marketing executive leadership. The position reports to the Senior Director, Marketing Analytics.

The role focuses on reliable cross-channel measurement, incrementality testing, real-time anomaly detection, optimizing digital marketing spend for return on marketing investment, and measuring SEO, answer engine optimization (AEO), and generative engine optimization (GEO) as customer discovery evolves. The Director will set the analytical vision and quality standards, guide strategic planning and prioritization, turn business and marketing developments into clear recommendations, and promote data-driven decision-making. They will also establish responsible and effective AI practices and scale practical AI applications in analytical workflows.

The Director will recruit and develop channel specialists and leaders, build a scalable, multi-layer organization, and maintain alignment with broader marketing measurement and executive reporting. The role collaborates with data science, data engineering, and business intelligence, as well as Marketing leaders, strategy leads, channel owners, and Finance. GEICO seeks a leader who can combine analytical rigor with clear communication and practical, actionable business insight.

GEICO describes its culture as inclusive and collaborative, with an emphasis on innovation, integrity, development, and shared success. Compensation is listed at $146,575–$229,600 annually, with the final offer determined by factors including responsibilities, experience, education, training, work location, and market and business considerations. GEICO will not sponsor a new applicant for employment authorization for this position.

Requirements

• At least 10 years of experience in marketing analytics or a directly related domain.
• Meaningful experience managing managers or teams of analysts and owning the quality of their output.
• Bachelor's degree in a quantitative field required.
• Ability to partner with strategy leads and business owners to turn data and research into insights that drive decisions.
• Comfort working with Finance and interpreting business performance data, including framing recommendations in terms of customer acquisition cost (CAC), lifetime value (LTV), and return on investment (ROI).
• Experience in a conversion-driven service business, financial services, insurance, SaaS, or banking, where success depends on acquiring and retaining customers; CPG or physical-product marketing experience is not a substitute for this context.
• Track record of setting analytics quality and delivery standards, including governance frameworks, output calibration, and stakeholder communication norms.
• Experience building and leading a multi-layer analytics organization from an early stage, including hiring and developing managers.
• Ability to present complex analytical findings to senior leadership and drive alignment on recommended actions.
• Working comfort with AI tools and experience applying LLM-assisted workflows to analytical work.
• Ability to hire and develop talent and hold teams to standards for both technical quality and business clarity and utility.
• Ability to connect analytics with business decisions through partnership with strategy leads, marketing leaders, and channel owners.
• Ability to maintain analytical rigor while focusing on decision-ready outputs.
• Comfort operating with high autonomy and strategic ambiguity.

Nice To Haves

• Master's degree.
• Experience influencing enterprise analytics strategy across multiple functions or business units.
• Hands-on analytics experience across search, programmatic media, social media, SEO, AEO, GEO, email, and direct mail.
• Hands-on experience with large language models, automated insight generation, or AI-assisted workflow tools to improve team productivity and analytical output.
• Experience in Property and Casualty insurance or financial services.
• Experience owning vendor relationships across analytics tools, platforms, and agencies.

Responsibilities

• Define and communicate the department-level analytical vision and standards for performance marketing analytics.
• Build enterprise partnerships to align analytical needs, identify cross-functional opportunities, and develop shared data and analytical resources.
• Contribute analytics expertise to strategic planning, project evaluation, intake, prioritization, tradeoffs, and long-term plans.
• Develop understanding of marketing and business developments and translate them into opportunities, risks, and recommendations for senior leaders.
• Review and calibrate analytical outputs for causal clarity, appropriate articulation of uncertainty, and actionable recommendations.
• Champion data-driven decision-making and influence how leaders consume and act on insights.
• Set the vision and standards for responsible, effective AI use in analytical workflows, insight generation, and stakeholder decision support.
• Identify and scale practical AI applications that improve prioritization, insight development, and marketing strategy support.
• Drive talent strategy, including organizational design, succession planning, and leadership pipeline development.
• Lead senior leaders and build high-performing teams with clear expectations for analytical rigor and stakeholder partnership.
• Establish a scalable team structure and capability roadmap aligned to evolving business needs.
• Build the Performance Marketing Analytics team and provide consistent, high-quality analytical coverage across marketing channels.
• Recruit, onboard, and develop channel specialists; establish expectations for coverage, output quality, and stakeholder partnership.
• Sequence hiring and team design over time in consultation with the Senior Director, Marketing Analytics and according to business needs and priorities.
• Keep performance marketing analytics aligned with broader performance measurement, priorities, and executive reporting.
• Collaborate with data science, data engineering, and business intelligence on priorities and support for marketing analytics.
• Develop measurement across channels, incrementality testing, real-time anomaly detection, digital spend optimization, and measurement for SEO, AEO, and GEO.

Benefits

• 401(k) savings plan with a 6% match, vested from day one.
• Performance- and recognition-based incentives.
• Tuition assistance.
• Mental healthcare.
• Fertility and adoption assistance.
• GEICO Flex program offering up to four weeks of remote work per year.
• Personalized development programs, industry-leading training, certification assistance, career mentorship, and coaching.
• Market-competitive compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Director