Director of Performance Marketing

Flex

1d•$200,000 - $240,000

About The Position

Flex is seeking a hands-on Director of Performance Marketing to build and operate the acquisition engine that brings qualified business owners to Flex through self-serve and sales-led motions. The role owns acquisition across digital growth surfaces, including the website, SEO, paid media, creator channels, and emerging channels such as Generative Engine Optimization (GEO). The director will work closely with Product to turn traffic into activated, revenue-generating customers. Reporting to the Head of Brand Marketing, this role manages search and paid media agency partners and helps build the marketing team as the channel mix develops. It is a high-impact role focused on experimentation, unit economics, pipeline contribution, and execution. Flex describes itself as building an AI-native private bank for business owners and serves affluent owners of businesses with $3–$200 million in revenue.

Requirements

At least 8 years of experience in growth, digital, or performance marketing, ideally in fintech or B2B SaaS.
Experience managing people or agency teams, with a track record of building strong teams.
Experience at a company that is scaling.
Hands-on depth in SEO, paid acquisition, website optimization, and modern demand generation.
Comfort with sales-led acquisition, intent-based targeting, personalization, and lifecycle triggers.
Strong instincts grounded in research, data, and customer insight.
Clear, compelling writing and storytelling skills.
Technical fluency with modern marketing and analytics tools.
A collaborative, human-first approach, strong values, and a bias toward action.

Responsibilities

Run performance marketing and digital channel execution day to day, and build a small, strong team as the channel mix proves out.
Own paid acquisition across search, display, paid social, and retargeting.
Improve customer acquisition cost (CAC), payback period, and channel return on investment through continuous testing and data-driven iteration.
Partner with Sales and RevOps on ideal customer profiles, pipeline goals, and campaign planning.
Manage SEO/GEO and paid media agency partners against clear goals and timelines.
Own the marketing technology stack, attribution, and end-to-end data flow, building them where they do not yet exist.
Own top-of-funnel acquisition for Flex's self-serve motion.
Partner with Product on activation experiments, onboarding flows, and conversion optimization.
Define and report growth KPIs across acquisition, activation, and revenue.
Develop Flex.one as a core growth surface, improving discoverability, performance, and conversion.
Grow organic acquisition through technical SEO, structured content, and site optimization.
Build Flex's visibility across AI discovery platforms such as ChatGPT, Perplexity, and Gemini through GEO.
Bring product launches to market with the Brand team, developing clear messaging and materials for Sales and partners.
Develop Flex's story into high-performing content across the website, campaigns, organic, paid, email, and referral channels.
Work with Brand, Legal, and Compliance to ensure claims are accurate and disclosures are in place.