Director of Performance Marketing, Calendar

Skylight

6d•$180,000 - $210,000

About The Position

Skylight is hiring a Director of Performance Marketing to own core digital customer acquisition for Skylight Calendar. The role manages an eight-figure budget across channels including Meta, Google, TikTok, and AppLovin, determines how to allocate spend, and builds the testing and measurement program used to assess performance. The Director reports to the Director of Growth and partners with creative, offline, influencer, ecommerce, brand, and retail teams. The role is responsible for optimizing channel performance and budgets against growth, customer acquisition cost, and contribution targets; planning spend around revenue, inventory, and margin goals; and establishing measurement approaches that inform channel mix and investment decisions. It also oversees creative testing, collaborates on funnel and conversion improvements, and leads media buyers, analysts, agencies, and platform partners. The successful candidate communicates performance findings and next steps clearly to leadership.

Requirements

At least 8 years of experience in performance marketing, including at least 3 years in a growth leadership role at a consumer brand.
Strong paid social and paid search competency at scale.
Experience managing an eight-figure annual budget across Meta, Google, and at least one other channel, with spend allocated based on marginal returns.
Experience designing and running incrementality tests and using MMM or causal measurement to make spend decisions.
Deep understanding of unit economics, including CAC, MER, contribution margin, payback, and LTV.
Strong creative instincts and ability to translate performance data into briefs that produce successful ads.
Strong technical understanding of signal infrastructure, such as pixels, Conversions API, server-side tracking, and first-party data.
Strong communication skills.

Nice To Haves

Comfort pulling data using SQL or BI tools such as Omni or Looker.
Omnichannel experience in which digital spend supports retail.
Experience with hardware and subscription businesses.

Responsibilities

Continuously optimize digital channel spend to maximize growth while meeting blended and channel-level CAC and contribution targets.
Build monthly, quarterly, and promotional spend plans tied to revenue, inventory, and margin goals.
Design campaign structures for algorithmic performance, oversee optimization strategy, manage teams executing channel plans, and make hands-on account adjustments when needed.
Test new channels and tactics using clear hypotheses, success criteria, and scaling thresholds.
Own the roadmap for digital incrementality testing, including geo-holdouts and lift studies, to guide channel mix, validate spend, and evaluate new tactics.
Reconcile platform reporting with incrementality, MMM, and post-purchase survey data, and define which signals guide decisions.
Assess how digital spend affects retail and Amazon sales as well as direct-to-consumer sales.
Work with ecommerce to test funnels and improve conversion rates.
Set creative priorities and resourcing with creative, creative strategy, brand, and product marketing teams.
Oversee a high-velocity creative testing program and support the Digital Performance Manager in balancing testing velocity and quality.
Collaborate with marketing channel leads on testing roadmaps for audiences, messaging, and offers.
Lead and develop media buyers and analysts, and manage agency and platform partners.
Explain performance to leadership, including what changed, why it changed, and recommended next steps.

Benefits

Competitive salary and equity package.
401(k) matching.
Wellness, learning, and home-office budgets.
Health, dental, and vision medical plans.
Autonomy to set the direction of your work.
Unlimited PTO.
Company holidays on the first Friday of every month, excluding November, December, and January.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume