Performance Marketing Director

Samsung•Los Angeles, CA

21h•Onsite

About The Position

Samsung TV Plus is a subscription-free streaming service available on active Samsung devices, with more than 100 million monthly active users and over 5,000 ad-supported linear channels across 30 countries. It offers on-demand shows and movies, curated channels, and live events across Samsung TVs, Galaxy devices, Samsung Smart Monitor, and Family Hub. The Performance Marketing Director is a senior individual contributor with global accountability for developing strategy, executing campaigns, ensuring in-market quality, and delivering performance results. Reporting to the Senior Director, Head of Global Marketing and PR, this role owns the Samsung TV Plus performance marketing engine, including paid and general media strategies, performance measurement and attribution, the marketing technology stack, and partnership on Samsung TV surface promotion and hardware-integrated campaigns. The successful candidate will bring hands-on experience running paid media at meaningful scale, fluency in attribution methods, and a record of contributing to service-level growth metrics such as MAU, retention, and hours of viewing. They will work across Brand and Lifecycle Marketing, Content, PR, Product, Creative, Samsung Ads, and Samsung TV HQ. First-year priorities include completing an audit and publishing the FY27 performance plan, launching a fully automated display ads program at scale, contributing measurably to MAU growth, and advancing the on-device promotional roadmap. This is a full-time, in-person role based in Playa Vista, California.

Requirements

12+ years of experience in performance marketing, growth marketing, or demand generation.
Direct hands-on experience running programmatic, display, and DSP campaigns at meaningful spend levels.
Fluency in attribution methodology, including marketing mix modeling, incrementality testing, and lift studies.
Experience partnering with marketing operations, automation, or martech infrastructure teams; understands the distinction between owning a platform and owning the strategy that runs on it.
Proven track record contributing to service-level growth metrics such as MAU, MAU/DAU ratio, retention, hours of viewing, or equivalent watch-time metrics.
Numeracy and comfort owning P&L conversations; understands unit economics and can defend decisions with data.
Operations-minded approach, including regular optimization cadences, monthly reviews, and quarterly replanning.
Hands-on approach, including writing SQL, pulling reports, and briefing creative.
Ability to thrive in a fast-paced environment with tight deadlines and multiple projects; highly organized, detail-oriented, and able to prioritize under pressure.
Ability to synthesize data across a complex media mix to optimize performance.
Outstanding verbal and written communication skills, including the ability to interact effectively with leadership.
Comfort working as a senior individual contributor, owning strategy, execution, and quality assurance end-to-end without direct reports.
Proactive quality orientation, including auditing live work and treating creative and campaign quality as part of performance measurement.
Bachelor's degree.
Direct experience running CTV and digital advertising campaigns at meaningful scale.
Experience managing media buying agencies and performance vendors.
Ability to work full-time in person in Playa Vista, California.

Nice To Haves

Experience at a streaming service (SVOD, AVOD, or FAST) or consumer service where MAU and retention are core metrics.
Experience leveraging and integrating AI tools and automation in marketing workflows.

Responsibilities

Own the Samsung TV Plus performance marketing playbook, including paid, earned, and owned media strategy, measurement, and optimization across display, programmatic, retargeting, video, Samsung TV surfaces, and owned channels.
Design and run always-on performance programs that measurably contribute to MAU and HOV, leveraging Samsung's media product inventory.
Own the demand-generation funnel dashboard, covering impressions, CTR, CPA, LTV, cohort retention, and contribution to MAU and HOV.
Own attribution onboarding and methodology with Insights and Analytics, including marketing mix modeling, incrementality testing, and lift studies.
Manage the marketing technology stack, including DSP integrations, audience segmentation, analytics platforms, and A/B testing infrastructure.
Report marketing contribution to MAU and HOV to leadership monthly.
Partner with Product, Samsung Ads, and Samsung TV HQ on on-device promotion, Home surface placements, and hardware-integrated campaigns.
Advance AI-native marketing operations, including rapid creative testing, budget-allocation modeling, and audience-signal enrichment.
Partner on performance creative testing frameworks, variant rotation, and creative refresh cadence.
Partner on acquisition-to-retention handoff and cohort tracking through the funnel.
Partner with the PR & Communications Director to amplify earned moments through paid channels.
Collaborate on technical SEO infrastructure, including schema, structured data, site performance, and search analytics.
Publish and maintain regional performance marketing playbooks for teams across EMEA, LATAM, and APAC.
Manage media buying agency relationships, third-party attribution tooling, and budget allocation.
Audit live creative, media placements, and funnel surfaces to ensure brand consistency, measurement rigor, and strategic alignment.
Own strategy, execution, and results across performance marketing, from annual planning through in-market delivery and monthly performance readouts.
Complete a performance marketing audit and publish the FY27 performance plan in the first 12 months.
Ship the first fully automated display ads program at scale and deliver measurable marketing-attributable contribution to MAU growth in the first 12 months.
Partner with Samsung Ads and Samsung TV HQ counterparts to accelerate the on-device promotional roadmap.