Performance Marketing Director

Samsung Electronics•Los Angeles, CA

2d•$200,000 - $220,000•Onsite

About The Position

The Performance Marketing Director is a senior individual contributor with global responsibility for Samsung TV Plus’s performance marketing function. Reporting to the Senior Director, Head of Global Marketing and PR, the role owns strategy, hands-on execution, in-market quality, and performance results across paid, earned, and owned media. The remit includes display, programmatic, retargeting and video campaigns; performance measurement and attribution; the marketing technology stack; and promotion across Samsung TV surfaces and device-integrated campaigns in coordination with Samsung HQ. The Director develops and operates performance programs designed to contribute measurably to monthly active users (MAU), hours of viewing (HOV), and related service-growth metrics. The role owns funnel dashboards, attribution methodologies, marketing technology and vendor relationships, and monthly reporting to leadership. It partners closely with Brand and Lifecycle Marketing, Content, PR, Product, Creative, Insights and Analytics, Samsung Ads, and regional teams. During the first 12 months, the role is expected to complete a performance marketing audit and publish the FY27 performance plan, launch a fully automated display ads program at scale, demonstrate measurable marketing contribution to MAU growth, and work with Samsung Ads and Samsung TV HQ counterparts to accelerate on-device promotion. The role also advances AI-enabled marketing operations, performance creative testing, acquisition-to-retention tracking, technical SEO collaboration, and regional playbooks for EMEA, LATAM, and APAC.

Requirements

Bachelor's degree.
12+ years of experience in performance marketing, growth marketing, or demand generation.
Direct hands-on experience running programmatic, display, DSP, CTV, and digital advertising campaigns at meaningful scale.
Fluency in attribution methodology, including marketing mix modeling, incrementality testing, and lift studies.
Experience partnering with marketing operations, automation, or martech infrastructure teams, and understanding the distinction between platform ownership and strategy ownership.
A proven track record contributing to service-level growth metrics such as MAU, MAU/DAU ratio, retention, hours of viewing, or equivalent watch-time metrics.
Numeracy and comfort owning P&L conversations, understanding unit economics, and defending decisions with data.
An operations-oriented approach, including structured optimization cycles, monthly reviews, and quarterly replanning.
Hands-on capability, including writing SQL, pulling reports, and briefing creative.
Ability to synthesize data across a complex media mix to optimize efforts.
Strong verbal and written communication skills, including effective interaction with leadership.
Ability to thrive in a fast-paced environment with tight deadlines and multiple projects; strong organization, attention to detail, and prioritization under pressure.
Comfort working as a senior individual contributor who owns strategy, execution, and quality assurance end-to-end without relying on direct reports.
A proactive quality orientation, including auditing live work and treating creative and campaign quality as part of performance measurement.
Experience managing media buying agencies and performance vendors.
Ability to work full-time in person in Playa Vista, California.

Nice To Haves

Experience at a streaming service (SVOD, AVOD, or FAST), or at a consumer service where MAU and retention are core metrics.
Experience leveraging and integrating AI tools and automation in marketing workflows.

Responsibilities

Own the Samsung TV Plus performance marketing playbook, including paid, earned, and owned media strategy, measurement, and optimization.
Design and run always-on performance programs that measurably contribute to MAU and HOV, leveraging Samsung media inventory.
Own the demand-generation funnel dashboard, covering impressions, CTR, CPA, LTV, cohort retention, and contribution to MAU and HOV.
Own attribution onboarding and methodology with Insights and Analytics, including marketing mix modeling, incrementality testing, and lift studies.
Manage the marketing technology stack, including DSP integrations, audience segmentation, analytics platforms, and A/B testing infrastructure.
Report marketing contribution to MAU and HOV to leadership monthly.
Partner with Product, Samsung Ads, and Samsung TV HQ counterparts on on-device promotion, Home surface placements, and hardware-integrated campaigns.
Advance AI-native performance marketing operations, including rapid creative testing, budget-allocation modeling, and audience-signal enrichment.
Partner on performance creative testing frameworks, variant rotation, and creative refresh cadence.
Partner on acquisition-to-retention handoff and cohort tracking through the funnel.
Partner with the PR & Communications Director to amplify earned moments through paid channels.
Collaborate on technical SEO infrastructure, including schema, structured data, site performance, and search analytics.
Publish and maintain regional performance marketing playbooks for teams across EMEA, LATAM, and APAC.
Manage media buying agency relationships, third-party attribution tooling, and budget allocation.
Audit live creative, media placements, and funnel surfaces to ensure brand consistency, rigorous measurement, and strategic alignment.
Lead strategy, execution, and results for performance marketing from annual planning through in-market delivery and monthly performance readouts.