Director, Digital Performance Marketing

Window Nation • Fulton, MD

22h • $130,000 - $160,000

About The Position

Window Nation is seeking a Director, Digital Performance Marketing to lead paid digital strategy and turn advertising investment into qualified leads and revenue growth. The role emphasizes hands-on paid search expertise across Google Ads, Microsoft Advertising (Bing Ads), and Google Local Services Ads, while overseeing paid social, display, and video campaigns. The director will manage a seven-figure monthly media budget, coach two specialists, and guide agency and vendor partners across multiple local markets. Key measures include lead volume, cost per lead, and budget pacing, with attention to how leads progress to qualified opportunities, in-home appointments, and sales.

The role combines direct account involvement with team leadership and process development. The director will collaborate with Sales, the call center, SEO, CRO, Web Development, Creative, and marketing technology partners to improve the customer journey and campaign attribution. They will present plans and results to executives and evaluate new advertising opportunities as the team and business grow.

The position offers a salary range of $130,000–$160,000 per year, competitive compensation and performance-based bonus opportunities, a full benefits package, paid time off, growth opportunities, and a supportive team culture. Window Nation is unable to provide current or future employment visa sponsorship; candidates must be authorized to work permanently in the United States without sponsorship.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• At least 7 years of hands-on experience managing paid media campaigns across search, social, display, and video platforms.
• At least 3 years of experience in a leadership or management role, including direct reports and/or agency management.
• Proven experience managing paid media budgets of $1 million or more monthly across multiple channels.
• Recent hands-on account management and strong paid search expertise in Google Ads, Bing Ads, and Google Local Services Ads.
• Working knowledge of Meta Ads Manager or Meta Business Suite.
• Experience managing campaigns across multiple markets and improving lead quality in appointment-based or offline sales models.
• Strong understanding of attribution modeling, conversion tracking, marketing analytics, and multi-touch attribution platforms.
• Expertise in A/B testing, conversion rate optimization, keyword research, audience targeting, creative optimization, and bid management.
• Advanced Microsoft Excel, Power BI, and data visualization skills, with the ability to turn complex data into practical decisions.
• Experience coaching specialists, communicating with executives, and working across teams.
• Initiative, attention to detail, and comfort creating structure as priorities evolve.

Nice To Haves

• Experience in home services, education, multi-location healthcare, or multi-site services.
• Agency and in-house experience are welcome.
• Experience with Google Analytics 4 and advanced analytics tools.
• Experience with paid social platforms such as LinkedIn Ads and TikTok Ads, and paid video platforms such as YouTube, Amazon Prime, connected TV, and streaming services.
• Google Ads and/or Meta Blueprint certifications.

Responsibilities

• Lead paid search strategy across Google Ads, Bing Ads, and Google Local Services Ads.
• Guide Meta campaigns and identify growth opportunities in TikTok and YouTube, balancing channel investment with market-level demand.
• Manage budget allocation, monthly forecasting, pacing, and bidding strategies across channels and markets.
• Use performance data to decide where to invest and when to shift spend.
• Stay hands-on with campaign structure, keyword research, audience targeting, creative optimization, and performance analysis.
• Lead A/B testing across ads and landing pages to improve conversion rates and return on ad spend.
• Coach and develop paid search and paid social specialists; delegate daily execution while maintaining expertise to troubleshoot, upskill the team, and address performance gaps.
• Partner with Sales, the call center, SEO, CRO, Web Development, and Creative to improve the journey from paid click to qualified lead, appointment, and sale.
• Build consistent processes as the team evolves.
• Work with a marketing technology lead on campaign tagging, UTMs, conversion tracking, and CRM attribution in Microsoft Dynamics; understand and validate data flows while technical partners support setup and integrations.
• Present plans and results to executives.
• Evaluate opportunities across YouTube, Demand Gen, Amazon Prime video advertising, connected TV, Nextdoor, Thumbtack, Angi, and emerging platforms.
• Keep campaigns aligned with privacy requirements and advertising guidelines.

Benefits

• Competitive pay and performance-based bonus opportunities.
• Full benefits package including medical, dental, vision, life, and 401(k) retirement options.
• Paid time off.
• Growth opportunities within a rapidly expanding company.
• A supportive team culture where contributions matter.

What This Job Offers

• Job Type: Full-time
• Career Level: Director