Director, Digital & Performance Marketing

SentinelOne

1d•$162,750 - $244,000

About The Position

As a Director, Digital & Performance Marketing, you will be tasked with building and scaling an AI-first performance marketing engine that drives pipeline, revenue, and growth efficiency, architecting a self-optimizing digital system that continuously informs where we invest, who we target, and how we convert. This is not a traditional demand gen or media role: you will connect audience, intent, creative, and data into a real-time, signal-driven growth engine that consistently produces a high-quality pipeline and accelerates revenue. This role sits at the center of Revenue Marketing and directly impacts pipeline creation, conversion, and CAC efficiency.

Requirements

10 or more years of experience in B2B digital or performance marketing, with cybersecurity experience a major plus; experience in cybersecurity, cloud, or enterprise SaaS is preferred.
Proven ability to define and lead marketing strategy, not just execute campaigns, with experience influencing planning cycles, investment decisions, and GTM strategy.
Strong understanding of how digital marketing drives pipeline, revenue, and growth efficiency, and a demonstrated track record of driving measurable pipeline impact and ROI.
Deep expertise across paid media, audience targeting, and performance optimization.
Hands-on experience with AI-powered marketing tools, such as predictive bidding, AI creative generation, account scoring models, or similar.
Strong experience leveraging first-party and third-party intent data, account scoring and segmentation, multi-channel audience orchestration, and AI/ML-driven optimization and automation.
Proficiency with modern martech stacks (e.g., Salesforce, Marketo, Demandbase), and the ability to translate data into clear insights and actionable strategy.
Proven ability to build or transform digital functions into scalable, AI-enabled revenue engines, with strong test-and-learn discipline and a focus on continuous improvement.
Ability to operate at both strategic and hands-on levels, with a bias for action and strong ownership and accountability.
Player/coach mindset with experience leading and developing teams, strong cross-functional collaboration across Marketing, Sales, Ops, and Analytics, and excellent communication skills with the ability to simplify complexity and drive alignment.

Nice To Haves

cybersecurity experience a major plus
experience in cybersecurity, cloud, or enterprise SaaS is preferred

Responsibilities

Define and own the digital marketing strategy aligned to pipeline and revenue goals; translate business priorities into clear investment strategies, channel mix, and audience focus; identify market opportunities, whitespace, and growth levers to inform planning; act as a key contributor to annual and quarterly planning, influencing budget allocation and strategic bets.
Build and scale a digital-first pipeline generation engine across paid media, intent signals, and account-based engagement; own performance across the funnel, from engagement to pipeline to revenue; architect and optimize a multi-channel engagement strategy spanning SEM, paid social, programmatic display, CTV, audio/podcasts, Reddit, and programmatic OOH, leveraging each channel's strengths to drive coordinated, signal-based engagement across the buyer journey; use AI-driven bidding and budget allocation tools to shift spend across channels in real time, based on performance, intent signals, and account engagement; ensure programs are optimized for pipeline quality, conversion, and velocity, not just lead volume; establish clear linkage between media investment and business outcomes.
Translate ICP, personas, and segmentation into actionable target audiences across channels; leverage first-party and third-party intent data, engagement signals, and account insights to prioritize spend; apply AI and predictive modeling to score accounts, surface buying signals, and prioritize outreach before a lead even raises their hand; use a CDP (e.g., Hightouch) to unify first-party data and activate it across paid and owned channels; leverage identity resolution and data collaboration tools (e.g., LiveRamp) to extend audience match rates and connect online and offline signals; partner with Marketing Ops and Data Analytics teams to operationalize signal-driven decision making and continuously refine targeting based on in-market behavior and performance data.
Set the AI roadmap for the digital marketing function, including which tools, which use cases, and which workflows get automated first; evaluate and pilot AI platforms for media buying, audience modeling, creative generation, and campaign optimization; build AI-assisted creative testing workflows that generate, test, and iterate ad variants faster than manual processes allow; establish guardrails for responsible AI use in targeting, personalization, and content generation; track where AI is actually moving the needle on CAC, pipeline velocity, and conversion, and kill what is not working; keep the team current on new AI capabilities relevant to performance marketing and push adoption where it drives results.
Build and lead a structured experimentation framework across channels, creative, offers, and landing experiences; use performance data and AI-powered analysis to identify drivers of success and areas for optimization; continuously evolve performance benchmarks and redefine what great looks like.
Build, mentor, and lead a team of high-performing digital marketers; establish a culture of accountability, experimentation, and continuous improvement; elevate team capabilities across strategy, execution, AI fluency, and data fluency; set and maintain a high bar for performance, creativity, and impact.
Lead cross-functionally across Sales, Marketing Ops, Data Analytics, and Regional/Field Marketing to keep digital strategy aligned with business priorities; partner with Geo Leaders to manage expectations and act as the digital voice in regional business reviews; share regional performance, pipeline creation progress, and digital engagement insights with Geo Leaders on a regular cadence; translate global digital strategy into regional context, and surface regional needs back into the broader strategy.