Director of Marketing Analytics, Performance Marketing

GEICO • Bethesda, MD

3d • $146,575 - $229,600

About The Position

GEICO is seeking a Director of Marketing Analytics to lead performance marketing analytics and make measurement of the company’s marketing investment fast, trusted, and decision-ready. Reporting to the Senior Director, Marketing Analytics, this leader will partner directly with Marketing’s executive leadership and build a team of senior channel experts across search, SEO/AEO, programmatic and social media, email, and direct mail. The role will shape the team’s structure, hiring sequence, operating model, standards, and use of people, automation, and AI.

The director will define analytical strategy and quality standards, strengthen cross-functional partnerships, and ensure that analytics informs business decisions. The work includes measurement across channels, incrementality testing, campaign and auction anomaly detection, digital marketing spend optimization, and measurement as AI changes how customers find insurance. The leader will develop talent and scalable organizational capabilities, promote responsible and effective AI use, and align performance marketing analytics with broader measurement priorities and executive reporting.

GEICO describes its culture as innovative, inclusive, collaborative, and grounded in integrity, shared success, and a bias for action. The company offers personalized development, training, certification, mentorship, and coaching, along with competitive compensation and benefits. The position requires a bachelor's degree in a quantitative field and 10 or more years of experience in marketing analytics or a directly related domain. A master's degree is preferred.

Requirements

• Bachelor's degree in a quantitative field required.
• At least 10 years of experience in marketing analytics or a directly related domain.
• Meaningful experience managing managers or teams of analysts and owning the quality of their output.
• Demonstrated ability to partner with strategy leads and business owners to turn data and research into insights that drive decisions.
• Comfort working with Finance, interpreting business performance data, and framing recommendations in terms of CAC, LTV, and ROI.
• Experience in a conversion-driven service business, such as financial services, insurance, SaaS, or banking, where acquiring and retaining customers is central to success.
• Track record of setting analytics quality and delivery standards, including governance frameworks, output calibration, and stakeholder communication norms.
• Experience building and leading a multi-layer analytics organization from an early stage, including hiring and developing managers.
• Demonstrated ability to present complex analytical findings to senior leadership and drive alignment on recommended actions.
• Working comfort with AI tools and experience applying LLM-assisted workflows to analytical work.
• Ability to maintain high analytical rigor while producing decision-ready outputs.
• Ability to work with high autonomy and strategic ambiguity and bring clarity to teams.
• Experience connecting data and analysis to business decisions in partnership with strategy leads, marketing leaders, and channel owners.

Nice To Haves

• Master's degree preferred.
• Experience influencing enterprise analytics strategy across multiple functions or business units.
• Hands-on analytics experience across search, programmatic media, social media, SEO, AEO, GEO, email, and direct mail.
• Hands-on experience with large language models, automated insight generation, or AI-assisted workflow tooling to improve team productivity and analytical output.
• Experience in Property and Casualty insurance or financial services.
• Experience owning vendor relationships across analytics tools, platforms, and agencies.

Responsibilities

• Define and communicate the analytical vision and standards for performance marketing analytics at the department level.
• Build enterprise partnerships to align analytical needs, identify cross-functional opportunities, and develop shared data and analytical resources.
• Participate in strategic planning and project evaluation, providing analytics expertise for intake, prioritization, tradeoffs, and long-term plans.
• Translate business and marketing changes into clear opportunities, risks, and recommendations for senior leaders.
• Review and calibrate analytical outputs to ensure causal storytelling, communicate uncertainty, and provide actionable recommendations.
• Champion data-driven decision-making and influence how leaders consume and act on insights.
• Set the vision for responsible and effective AI use in performance marketing analytics, including analytical workflows, insight generation, and stakeholder decision support.
• Identify and scale practical AI applications that improve prioritization, insight development, and marketing strategy support.
• Drive talent strategy, including organizational design, succession planning, and leadership pipeline development.
• Lead senior leaders and build high-performing teams with clear expectations for analytical rigor and stakeholder partnership.
• Establish a scalable team structure and capability roadmap aligned to evolving business needs.
• Build the Performance Marketing Analytics team and design channel coverage for Marketing.
• Recruit, onboard, and develop channel specialists, setting expectations for coverage, output quality, and stakeholder partnership.
• Sequence hiring and team design over time in consultation with the Senior Director, Marketing Analytics.
• Keep performance marketing analytics aligned with broader performance measurement, priorities, and executive reporting in partnership with the Senior Director, Marketing Analytics.
• Collaborate with data science, data engineering, and business intelligence on marketing analytics priorities and support.
• Develop measurement that holds up across channels and assesses what each marketing dollar drove.
• Use incrementality testing to distinguish demand created by GEICO from demand it would have captured anyway.
• Develop anomaly detection to flag broken campaigns or shifting auctions in real time.
• Optimize digital marketing spend to drive the highest return on marketing investment.
• Develop measurement for SEO, AEO, and GEO as AI changes how customers find insurance.

Benefits

• 401(k) savings plan with a 6% match, vested from day one.
• Performance- and recognition-based incentives.
• Tuition assistance.
• Mental healthcare.
• Fertility assistance.
• Adoption assistance.
• GEICO Flex program offering up to four weeks of remote work per year.
• Personalized development programs, industry-leading training, certification, career mentorship, and coaching.
• Market-competitive compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Director