Manager, Sr. Digital Marketing

Evident Microscopy•Boston, MA

About The Position

Evident is seeking a hands-on digital marketer to lead programs that increase discoverability, engagement, and demand across its key audiences. The role spans paid media, SEO, web, content, email, and other digital touchpoints, connecting channel activity to measurable marketing outcomes. Strong SEO and emerging AI search (GEO) expertise is important to strengthening Evident’s presence in traditional and AI-powered search and connecting search to broader digital and demand generation efforts. The manager owns strategy, execution, and performance for digital channels; leads organic search and GEO initiatives; plans and optimizes paid media campaigns; and partners with marketing analytics, brand, regional product marketing teams, and sales. The role also manages projects, agencies, and vendors, and uses measurement and experimentation to guide optimization. The position includes approximately 20% travel. Evident offers competitive salaries, an annual bonus program, comprehensive medical benefits, tuition reimbursement, flexible hours, parental and adoption leave, on-site services, and support networks. Evident is an equal opportunity employer.

Requirements

University degree in marketing, business administration, or a related field.
5+ years of experience in digital, performance, or growth marketing, with direct ownership of channel results.
Hands-on SEO experience across technical SEO, content optimization, keyword strategy, and measurement, including working with web or development teams to implement technical fixes.
Experience experimenting with AI search or GEO, such as tracking brand presence in AI-generated answers or adapting content structure for AI discovery.
Hands-on paid media management in Google Ads, LinkedIn Ads, or similar platforms, including budget ownership.
Proficiency with Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs, or similar platforms.
Strong analytical and testing skills, with the ability to interpret performance data, identify opportunities, and make optimization decisions independently.
Experience working with marketing technology and automation platforms, including Salesforce or similar CRM and marketing automation tools.
Strong collaboration skills and ability to manage multiple priorities in a lean team environment.
Willingness to travel approximately 20% of the time.

Nice To Haves

B2B experience with long, complex sales cycles in scientific, healthcare, industrial, or technology markets.
Experience supporting multiple regions or global markets.
Experience using AI and automation to improve marketing efficiency or digital performance.

Responsibilities

Own strategy, execution, and performance for search (SEO and GEO), paid media, and email to improve organic visibility, audience engagement, and demand generation.
Lead organic search programs, including keyword and topic strategy, content optimization, and technical SEO; identify issues and prioritize opportunities.
Develop and test GEO and AI-powered search strategies to improve how Evident content and expertise are discovered and represented in AI-driven search experiences.
Plan, launch, and optimize paid campaigns across search, social, and programmatic channels, including budget allocation and pacing.
Partner with the marketing analyst to define channel KPIs and measurement, and use results to guide optimization decisions.
Design and run channel experiments, including landing page, creative, audience, and bid strategy tests.
Manage digital marketing projects, agencies, and vendor relationships from planning through execution.
Work with brand, regional product marketing teams, and sales to improve content distribution and audience engagement.
Travel approximately 20% of the time.