Sr Manager Digital Marketing Strategy

Target • Minneapolis, MN

1d • Hybrid

About The Position

The Senior Manager, Digital Marketing Strategy will elevate Target’s digital shopping experience to achieve business growth goals. This role leads the development of guest engagement strategies to optimize digital performance, improve conversion, and deliver seamless shopping experiences. It requires a strategic digital marketing mindset, analytical and reporting skills, creativity, trend awareness, strategic activation, and team and enterprise leadership.

The role develops cohesive digital marketing strategies for sitewide or category experiences and mobilizes teams to execute them. It drives content strategy and execution in partnership with Marketing and Digital peers, translating business priorities into guest-centric experiences and briefing creative partners. It uses data from devices and platforms, guest behavior, market trends, and competitive insights to optimize performance, inform strategy, and identify opportunities. The position also builds cross-functional partnerships, communicates strategies to partners and leaders, encourages innovation, and remains accountable for financial results through marketing levers.

The position operates in a Hybrid/Flex for Your Day arrangement, with work performed both onsite at Target HQ in Minnesota and virtually, based on role, team, and task needs. Work duties cannot be performed outside the country of the primary work location unless otherwise prescribed by Target. Job duties may change due to business needs.

Requirements

• Four-year college degree or equivalent experience.
• At least 8 years of e-commerce experience.
• Deep business acumen and an entrepreneurial, revenue-generating mindset.
• Strong technical acumen and creative sensibility.
• Excellent understanding of mass merchandising, retail, e-commerce, and multichannel retailing.
• Demonstrated experience in strategic and cross-functional influence, planning, and execution.
• High initiative and organizational ability, including managing ambiguity, risk, uncertainty, and changing directions.
• Strong written and verbal communication skills, including the ability to present to varying levels of leadership.

Responsibilities

• Develop cohesive digital marketing strategies for sitewide or category experiences and mobilize teams to execute them.
• Drive the development and execution of content strategies in partnership with Marketing and Digital peers.
• Translate business priorities into guest-centric experiences and create briefs that activate creative partners while maintaining performance, brand, and creative integrity.
• Monitor and use data and metrics from devices and platforms, guest behavior, market trends, and competitive insights to optimize short-term performance and inform long-term strategies.
• Provide insights to partner teams, identify performance opportunities, and use data to prioritize team actions.
• Communicate and onboard partners and leaders to strategies, including executive leadership in Digital, Merchandising, and Marketing.
• Identify opportunities for innovation in merchandising, technology, and processes to benefit the business, guests, and team.
• Maintain accountability for financial results and ensure marketing strategies align with business goals.
• Promote and model Target behaviors, champion diversity and inclusion, and foster teamwork, collaboration, agility, attention to detail, and drive.
• Establish cross-functional and cross-channel partnerships across Target and act as a trusted expert and thought partner across participating teams.

Benefits

• Eligible team members and dependents may receive comprehensive medical, vision, dental, and life insurance benefits.
• 401(k).
• Employee discount.
• Short-term disability.
• Long-term disability.
• Paid sick leave.
• Paid national holidays.
• Paid vacation.
• Financial, education, and well-being benefits are referenced, with eligibility details provided by Target.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior