Sr Marketing Manager - Digital Creative

Lowe's Companies, Inc. • Mooresville, NC

2d • Onsite

About The Position

The Senior Manager, Digital Creative translates the strategic vision and direction provided by the Director, Digital Creative into actionable execution strategies and oversees their implementation. The role primarily manages creative managers responsible for visual design, copywriting, copy editing, and project management, delivering creative digital content that supports enterprise and online-focused priorities for Lowes.com.

With a focus on customer experience, this leader combines strategic thinking, analytical rigor, and operational efficiency to improve the online experience, scale operational processes, and develop high-performing creative talent. The Senior Manager partners with Marketing, Engagement, and Digital associates to ideate, prototype, produce, test, and scale creative content across Lowe’s digital platforms. The role also collaborates with cross-functional Digital and technology teams to innovate product and service presentations, drive customer engagement and purchase frequency, build brand affinity, and execute a customer-centric roadmap aligned with digital engagement goals and broader strategic priorities.

Requirements

• Bachelor’s degree in Business, English, Design, Marketing, Finance, or a related field, or equivalent years of experience in lieu of the education requirement, if applicable.
• 6–7 years of experience in brand or product management, merchandising, and/or ecommerce.
• 4 or more years of experience leading a team.

Responsibilities

• Build, develop, and coach a mid-size blended team of leaders and specialized individual contributors; prepare team members for growth and advancement; and recruit, select, and hire talent.
• Oversee day-to-day creative production and new creative concepts, manage mid-to-large-scale projects and programs, and engage with senior leadership to align on priorities and outcomes.
• Develop and implement creative execution strategies aligned with Digital Creative vision and goals, optimizing digital commerce on Lowes.com and supporting seamless customer experiences.
• Collaborate with Marketing, Merchandising, Technology, and cross-functional teams to develop and implement go-to-market strategies for Lowe’s digital properties.
• Establish strategies for integrating new technology into creative production and execution, partnering with Product Management to implement tools that improve workflows and support business objectives.
• Ensure work aligns with forecasts, operational goals, and budgets, collaborating with Engagement, Pricing and Promotions, and other teams on enterprise-led and online-exclusive initiatives.
• Develop a strategic execution plan using performance data, customer behavior, and competitive benchmarking to refine creative strategies and improve the DIY consumer site experience.
• Work with creative managers to identify workflow gaps and implement process improvements that optimize workflows and ensure accurate execution of business requests.
• Partner with cross-functional Digital and technology teams to develop and execute approaches that support customer engagement, purchase frequency, brand affinity, and digital consumer engagement goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior