Sr. Creative & Digital Manager

Knobelsdorff Enterprises•Goodhue, MN

11h•$117,000 - $131,000

About The Position

Knobelsdorff Enterprises is seeking a Sr. Creative & Digital Manager to lead the creative direction, brand standards, digital content, and website presence for the company. This hands-on creative leadership role brings KE’s people, projects, and capabilities to life through photography, video, graphic design, digital content, and storytelling. The manager captures content at active jobsites, company locations, and events; manages KE’s website; and directs external creative partners. The role partners with Marketing, Business Development, Recruiting, and company leadership to turn business needs into polished, engaging creative work while maintaining a consistent brand across the organization. The position coordinates creative projects, production schedules, website projects, and deadlines through the enterprise marketing calendar, and regularly travels to jobsites, company locations, and events. Minnesota-based candidates are expected to work from the office one to two days per week; candidates outside Minnesota are expected to travel to the office at least quarterly. Travel may be up to 25%. Occasional evening or weekend availability may be required for events and content capture.

Requirements

At least 7 years of progressive experience in creative, digital marketing, content production, or a related field.
Experience leading creative or digital initiatives from initial concept through final production.
Hands-on professional photography and videography experience, including capturing and editing content for digital platforms.
Experience developing content for social media, websites, marketing campaigns, presentations, and other digital channels.
Strong understanding of graphic design principles, visual communication, and brand standards.
Experience managing or maintaining website content and working with digital content tools.
Experience writing and adapting content for different audiences and platforms.
Proficiency with professional creative software and digital content tools.
Experience directing agencies, contractors, photographers, videographers, designers, or other external creative partners.
Ability to provide clear creative direction, feedback, and quality control.
Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
Strong written, verbal, and presentation skills.
Ability to partner effectively with leadership and teams throughout the organization.
Ability to travel regularly to jobsites, company locations, and events.
Ability to occasionally work evenings or weekends for events and content capture.
Valid driver’s license.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Film, or a related field, or equivalent professional experience.
Portfolio demonstrating photography, videography, graphic design, and digital content experience.
Experience with Adobe Creative Cloud or similar professional creative tools.
Experience producing short-form video and social-first content.
Experience managing website content, SEO, and Content Management Systems (CMS).
Experience using web analytics to evaluate digital and content performance.
Experience mentoring, directing, or reviewing the work of creative professionals.
Experience capturing photo and video content in active construction or industrial environments.
Previous experience in construction, electrical, industrial, manufacturing, or related industries.

Responsibilities

Establish, maintain, and evolve KE’s brand and creative standards, including visual identity, templates, and usage guidelines.
Ensure creative materials consistently reflect KE’s brand standards.
Own and organize the company’s creative asset library, including photography, video, logos, graphics, and templates.
Provide creative direction and constructive feedback on internally produced work and work from external partners.
Manage brand application for acquired companies, including businesses transitioning to the KE brand and those maintaining an existing brand.
Plan, capture, edit, and produce photography and video for social media, the website, recruiting, business development, presentations, events, and other marketing initiatives.
Travel to jobsites, company locations, and events to capture content.
Develop graphics, written content, and other creative assets that support company initiatives.
Create content for digital and social platforms, including short-form video.
Direct external photographers, videographers, designers, and other creative partners when additional support is needed.
Own KE’s website content and ongoing website updates.
Monitor website content and site performance and recommend improvements.
Implement SEO recommendations in partnership with the Digital Marketing Specialist.
Ensure website content accurately represents KE’s services, projects, people, culture, and capabilities.
Stay current on creative, web, and digital trends and identify tools, formats, and approaches to test.
Partner with Marketing Specialists, the Digital Marketing Specialist, Business Development, Recruiting, and leadership to develop creative solutions.
Provide creative direction and content for KE’s social media channels.
Review advertising creative for alignment with KE brand standards.
Translate creative requests into finished work through the Marketing team’s intake process.
Coordinate creative initiatives, production schedules, website projects, and deadlines through the enterprise marketing calendar.
Manage multiple creative projects and priorities while maintaining quality and meeting deadlines.