Digital Content & Creative Manager

Dr Reddy's Laboratories Limited • Princeton, NJ

5d

About The Position

Dr. Reddy’s is seeking a creative, digitally savvy, hands-on consumer marketer to develop content and shape the digital presence of multiple health and wellness brands. The role combines creative judgment, consumer insight, ecommerce expertise, and AI-powered tools to create content that captures attention, communicates product differentiation, and drives engagement and conversion across digital channels.

The manager will personally create and refine consumer-facing content while also partnering with agencies, creators, influencers, affiliates, and freelancers on larger initiatives. The role spans strategy and execution, including developing brand voice and creative expression, managing content workflows from ideation through launch, and using performance insights to improve content. Candidates should provide a digital portfolio showing work they personally created or substantially developed. U.S. work authorization without requiring visa transfer or sponsorship is required.

Requirements

• At least 5 years of experience developing consumer-facing digital content for consumer brands.
• Experience creating content designed to influence consumer consideration, conversion, and purchase.
• A strong portfolio demonstrating personally created work or substantial hands-on involvement across multiple digital formats.
• Experience with ecommerce and digital product storytelling; ideally includes Amazon, DTC websites, retailer product pages, or other conversion-focused digital environments.
• Strong creative judgment and understanding of how imagery, video, copy, product education, creators, and differentiated claims influence consumer preference.
• Strong writing, editing, and storytelling skills, including the ability to simplify complex product or health information for consumers.
• Demonstrated proficiency with AI-enabled content creation tools and hands-on creative platforms such as Canva, Adobe, or similar tools.
• Familiarity with SEO, social platforms, content management systems, ecommerce, and analytics.
• Ability to move between strategy and execution.
• Curiosity, adaptability, and interest in new ideas, technologies, and consumer trends.
• U.S. citizenship, lawful permanent residence, or other authorization to work in the U.S. without visa transfer or sponsorship, now or in the future.
• Must attach a digital portfolio sample along with the resume.

Nice To Haves

• Experience in consumer health, wellness, beauty, personal care, food and beverage, ecommerce, DTC, or another consumer-driven category.
• Ecommerce experience involving Amazon, DTC websites, retailer product pages, or other conversion-focused digital environments.

Responsibilities

• Develop consumer-facing digital content for multiple health and wellness brands across ecommerce, DTC websites, social media, CRM/email, paid media, and organic channels.
• Personally create and adapt digital imagery, ecommerce assets, social content, video, product education, advertising copy, and other consumer-facing creative.
• Create and optimize ecommerce content for Amazon, DTC websites, and other digital retail environments, including product detail page copy, imagery, video, enhanced content, and conversion-focused product storytelling.
• Translate consumer insights, product benefits, and brand positioning into clear, compelling content that helps consumers understand product value.
• Adapt ideas across channels and formats to improve the quality and volume of content.
• Use AI and creative technologies to accelerate ideation, creation, editing, personalization, optimization, and content repurposing.
• Use creative tools such as Canva, Adobe, or similar platforms to develop and refine content.
• Monitor emerging AI, content, and digital marketing tools; experiment with new capabilities and identify technology or automation opportunities to improve content effectiveness and team productivity.
• Help shape brand voice, creative expression, and digital presence.
• Partner with agencies, creators, influencers, affiliates, and freelancers; provide creative direction and briefs and refine external work when needed.
• Manage content workflows from ideation through review, approval, and launch.
• Use ecommerce, SEO, social, and performance insights to continuously improve content.
• Help determine which work should be created in-house and where specialized external support would be more effective.

Benefits

• Competitive total rewards package with base salary determined by role, experience, skill set, and location.
• Eligibility for an annual discretionary bonus.
• Comprehensive health care coverage.
• Retirement savings plan.
• Leave benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed