Digital Content Manager

ECMC Group • Minneapolis, MN

3d • $90,000 - $115,000

About The Position

ECMC Group is a nonprofit corporation focused on helping students succeed. Headquartered in Minneapolis, ECMC Group and its family of companies provide financial tools and services, as well as funding for innovative programs to help students achieve their academic and professional goals.

The Digital Content Manager plans, builds, publishes, and optimizes content across ECMC Group’s digital platforms, including external websites, intranet sites, and email communications. This role stewards the organization’s digital content experience, ensuring content is accurate, accessible, user-centered, and aligned with business objectives. It combines technical skills with knowledge of digital communication practices to deliver engaging experiences for internal and external audiences.

Requirements

• Bachelor’s degree in computer science, statistics, data management, marketing, communications, or a related field; alternatively, two additional years of relevant communications experience may be substituted for the degree.
• At least 5 years of web content production and digital content management experience in a corporate, agency, nonprofit, or similar setting.
• Experience administering and publishing content through content management platforms such as SharePoint, Umbraco, Sitecore, WordPress, Drupal, Adobe Experience Manager, or similar systems.
• Experience troubleshooting formatting and content display issues using a working knowledge of HTML and web publishing concepts.
• Experience managing content structures, metadata, tagging strategies, navigation, and publishing workflows.
• Experience applying digital accessibility standards (WCAG) and inclusive content practices to create user-centered digital experiences.
• Experience incorporating UX principles and responsive web design into key deliverables.
• Experience evaluating content effectiveness, identifying opportunities, and recommending improvements to engagement, usability, conversion, and search performance using analytics and user behavior data.
• Proven experience partnering with teammates and business stakeholders to translate organizational objectives into effective digital content experiences.
• Proficiency in MS Office Suite, including Word, Excel, PowerPoint, and Outlook.
• Proficiency using Photoshop, Dreamweaver, or similar image-editing tools to prepare web-ready images.
• Experience interpreting and applying digital style guides.
• Experience using project management applications such as Asana, Basecamp, Monday.com, Workfront, Wrike, or similar tools.
• Experience managing confidential information with discretion and sound judgment.

Nice To Haves

• Experience applying email publishing best practices using platforms such as Mailchimp, ContactMonkey, or similar tools.
• Experience managing social media platforms and productivity tools to plan, publish, monitor, or report on digital content.
• Experience developing digital animation, interactive media, or multimedia content to support audience engagement.
• Experience coordinating work with third-party vendors, contractors, or agency partners to deliver digital content projects.
• Experience working in or supporting government, nonprofit, education, financial services, student loan, or similarly regulated environments.

Responsibilities

• Implement, test, and publish content across digital channels, including multiple websites, the company intranet, and email.
• Establish and maintain digital content standards, governance processes, and publishing workflows.
• Partner with business stakeholders to ensure content remains accurate, compliant, and up to date.
• Conduct periodic content audits and recommend improvements based on performance and organizational priorities.
• Ensure content meets accessibility standards, brand guidelines, and regulatory requirements.
• Manage content lifecycle activities, including creation, review, approval, archival, and retirement.
• Manage and optimize intranet content experiences to improve employee engagement, communication effectiveness, and ease of information discovery.
• Support internal communication initiatives through content publishing and digital channel management.
• Manage SEO by applying target keywords, optimizing landing pages, and improving search engine rankings.
• Use analytics tools to track and report on web traffic, user engagement metrics, and campaign performance.
• Work with cross-functional partners to identify, test, and troubleshoot website and intranet technical performance issues.
• Perform other duties and responsibilities as assigned.

Benefits

• Medical, dental, and vision insurance plan options with a generous employer subsidy.
• Company-paid life and disability insurance.
• Pre-tax flexible spending accounts and wellness programs.
• 401(k) plan with a company match up to 6% and potential additional discretionary contributions.
• Holiday time off.
• Paid time off accrual starting at 20 days per year.
• Commuter subsidy.
• Tuition reimbursement up to $10,500 per year for approved programs.
• Student loan payment reimbursement up to $4,800 per year.
• Up to $5,250 of qualifying education benefits may be reimbursed pre-tax.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level