Digital Content Manager

Roku • Concord, MA

5d • Hybrid

About The Position

The Digital Content Manager leads day-to-day editorial strategy, planning, and execution for ThisOldHouse.com while supporting This Old House Insider and ThisFirstHouse.com. The role oversees original, sponsored, and television-tied content and manages freelance contributors and agency partners. It reports to the hiring manager and works closely with production, marketing, sales, commerce, design, and technology teams.

The manager co-owns the editorial strategy and rolling content calendar, leads digital coverage of This Old House programming, and oversees original editorial projects. The role writes, edits, and fact-checks as needed, publishes and maintains site pages through a CMS, and checks the presentation of live pages across desktop and mobile. It also tracks content performance, applies SEO and AI-search practices, identifies responsible AI and automation opportunities, documents workflows, and coordinates content with internal teams and external partners.

Requirements

• 2–5 years of experience in digital content, editorial, or content marketing.
• A bachelor's degree in journalism, communications, English, marketing, or a related field, or equivalent experience.
• A portfolio showing published digital content that the applicant planned, wrote, edited, or optimized.
• Strong writing, editing, and fact-checking skills, with a clear sense of audience and brand voice.
• Experience managing freelancers or working with agency partners.
• Working knowledge of SEO fundamentals and curiosity about GEO and AI search.
• Basic familiarity with HTML, structured data, and tools such as Search Console, Semrush, or Ahrefs.
• CMS publishing experience, including updating pages, modules, and collections.
• Experience or strong interest in using AI tools to improve content workflows, with sound judgment about accuracy and human review.
• Strong organization and deadline discipline across concurrent projects, with flexibility to shift priorities as schedules and business needs change.
• Initiative to identify opportunities and recommend priorities without waiting for direction.
• Clear, collaborative communication with internal partners, freelancers, and agencies.

Nice To Haves

• Experience at a consumer web publisher, media brand, or lifestyle site.
• Interest in or experience with home improvement, DIY, or home design content.
• Familiarity with affiliate, commerce, or sponsored content workflows.

Responsibilities

• Co-own the editorial strategy and rolling content calendar for ThisOldHouse.com, balancing original content, television coverage, seasonal demand, and business priorities.
• Flag editorial calendar conflicts and gaps, and recommend content to create, update, expand, promote, or retire using data.
• Lead digital coverage for This Old House, Ask This Old House, This First House, and related programming in partnership with production.
• Time digital releases to broadcast and streaming schedules to help drive tune-in.
• Oversee original content, including project-house coverage, Before & Afters, design and expert content, House One projects, research, guides, and special editorial initiatives.
• Write, edit, and fact-check content as needed, maintaining accuracy, expert review, brand voice, style, image, caption, and metadata standards.
• Develop articles, videos, and project plans for This Old House Insider.
• Co-own editorial planning for ThisFirstHouse.com and keep it timely and aligned with the main site.
• Use the CMS to build and publish pages, manage modules and navigation, and refresh homepages, hubs, landing pages, and seasonal collections.
• Check that published pages display correctly on desktop and mobile.
• Track traffic, engagement, search, video, and commerce analytics using traditional and AI-powered tools; produce performance summaries with takeaways and next steps.
• Apply SEO, GEO, and AI search optimization practices to new content and refresh plans, staying current as search evolves.
• Identify AI and automation opportunities in article production, optimization, metadata, quality assurance, and content maintenance, with human review to protect accuracy and brand standards.
• Document workflows for others to follow.
• Manage freelance contributors from assignment through publication, providing clear briefs, deadlines, and quality standards.
• Lead content maintenance and affiliate-content planning with internal stakeholders and Home Solutions, the third-party website and affiliate content agency.
• Develop and deliver sponsored content with sales, marketing, production, and external partners.
• Partner with the lifecycle marketing lead on newsletter and email strategy and with the social media lead on distribution across platforms.

Benefits

• Global access to mental health and financial wellness support and resources.
• Local benefits may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
• Time off in accordance with local leave policies and other personal needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level