Digital Content Manager

Paducah Television Operations LLC • Lincoln, NE

1d

About The Position

KLKN-TV, the ABC affiliate in Lincoln, Nebraska, is seeking a creative, innovative, and results-driven Digital Content Manager to lead its digital news strategy. The role is for a strong journalist and hands-on leader with sound editorial judgment and an interest in adopting new technology. The manager identifies opportunities to grow audiences, expand content, and improve news delivery across platforms.

The Digital Content Manager leads digital coverage across the station’s website, mobile app, social media, and emerging platforms, working with newsroom leadership to set priorities. The role develops strategies for increasing the volume, variety, and reach of digital content, guides staff in producing platform-optimized stories, and uses analytics to assess performance against measurable audience goals. It also oversees the website’s organization, appearance, and user experience; creates special digital experiences; collaborates on station and community initiatives; and trains newsroom employees in digital responsibilities and new tools, including AI-assisted workflows. Editorial accuracy, transparency, and oversight must be maintained when implementing AI-assisted tools.

Requirements

• At least 3 years of experience in journalism, news reporting, digital content management, or a related field.
• Strong editorial judgment and understanding of local news and breaking news coverage.
• Experience with content management systems, SEO, social media platforms, and audience analytics.
• Ability to create compelling digital content and manage multiple priorities in a fast-paced newsroom.
• Strong organizational, communication, leadership, and collaboration skills.
• Willingness and ability to adopt and implement AI-assisted tools and emerging technologies.

Nice To Haves

• Bachelor’s degree in journalism, communications, or a related field preferred.

Responsibilities

• Lead digital news coverage across the station’s website, mobile app, social media, and emerging platforms, coordinating with newsroom leadership on priorities.
• Develop strategies to expand the volume, variety, and reach of digital content, including identifying opportunities for original digital content.
• Guide newsroom staff in creating compelling digital stories, headlines, and content optimized for each platform.
• Set measurable goals for website traffic, video views, and social media engagement, and evaluate performance using analytics.
• Implement AI-assisted tools and emerging technologies to improve workflows and expand digital content capabilities while maintaining editorial standards for accuracy, transparency, and oversight.
• Oversee the website’s appearance, organization, and user experience, ensuring content is updated, visually engaging, and aligned with the station’s brand and editorial priorities.
• Build and manage special coverage pages, election resources, event pages, sponsorship pages, and other digital experiences.
• Collaborate with other departments on station initiatives, community events, and special projects.
• Train and guide newsroom employees in their digital responsibilities and adoption of digital tools and AI-assisted workflows.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed