Digital Content & Creative Manager

Dr Reddy's Laboratories Limited • Princeton, NJ

6d • Hybrid

About The Position

Dr. Reddy’s is seeking a creative, digitally savvy, hands-on consumer marketer to create content and shape how consumers discover, understand, and shop for products across multiple health and wellness brands. The role combines creative judgment, consumer insight, ecommerce expertise, and AI-powered tools to develop content that communicates product differentiation and drives engagement and conversion.

The position involves personally creating and adapting content across digital imagery, ecommerce assets, social content, video, product education, advertising copy, and other consumer-facing formats. It also includes shaping brand voice and digital presence, providing creative direction to external partners, managing content workflows, and using performance insights to improve content. This is a hands-on role: the successful candidate will create and refine content in addition to directing agencies, creators, and other partners.

The preferred working arrangement is hybrid. Applicants must be U.S. citizens, lawful permanent residents, or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship now or in the future. Dr. Reddy’s offers a competitive total rewards package, including a role- and location-dependent base salary, eligibility for an annual discretionary bonus, comprehensive health care coverage, a retirement savings plan, and leave benefits.

Requirements

• At least 5 years of experience developing consumer-facing digital content for consumer brands; the posting also lists a years-of-experience range of 3–6 years.
• Demonstrated experience creating content intended to influence consumer consideration, conversion, and purchase.
• A strong portfolio showing work personally created or substantially developed hands-on.
• Experience with ecommerce and digital product storytelling, ideally involving Amazon, DTC websites, retailer product pages, or other conversion-focused digital environments.
• Strong creative judgment and understanding of how imagery, video, copy, product education, creators, and differentiated claims influence consumer preference.
• Strong writing, editing, and storytelling skills, including the ability to simplify complex product or health information for consumers.
• Demonstrated proficiency with AI-enabled content creation tools and hands-on creative platforms such as Canva, Adobe, or similar tools.
• Familiarity with SEO, social platforms, content management systems, ecommerce, and analytics.
• Ability to move between strategy and execution.
• Curiosity, adaptability, and enthusiasm for new ideas, technologies, and consumer trends.
• Ability to create and refine content personally as well as direct external partners.
• Must be a U.S. citizen, lawful permanent resident, or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship now or in the future.
• Submit a digital portfolio of work with the resume.

Nice To Haves

• Experience in consumer health, wellness, beauty, personal care, food/beverage, ecommerce, DTC, or another consumer-driven category.
• Ecommerce content experience involving Amazon, DTC websites, retailer product pages, or other conversion-focused digital environments.

Responsibilities

• Develop consumer-facing digital content across multiple health and wellness brands and channels, including ecommerce, DTC websites, social media, CRM/email, paid media, and organic content.
• Personally create and adapt digital imagery, ecommerce assets, social content, video, product education, advertising copy, and other consumer-facing creative.
• Create and optimize ecommerce content for Amazon, DTC websites, and other digital retail environments, including product-page copy, imagery, video, enhanced content, and conversion-focused product storytelling.
• Translate consumer insights, product benefits, and brand positioning into compelling content that helps consumers understand product suitability.
• Adapt ideas across channels and formats to improve content quality and volume.
• Use AI and other creative technologies to accelerate ideation, content creation, editing, personalization, optimization, and repurposing.
• Use digital creative tools such as Canva, Adobe, or similar platforms to develop and refine content.
• Stay current with emerging AI, content, and digital marketing tools, and experiment with new capabilities.
• Identify opportunities to use technology and automation to improve content effectiveness and team productivity.
• Help shape each brand’s voice, creative expression, and digital presence.
• Partner with agencies, creators, influencers, affiliates, and freelancers to deliver larger initiatives.
• Provide creative direction and briefs to external partners and improve or refine their work as needed.
• Manage content workflows from ideation through review, approval, and launch.
• Use ecommerce, SEO, social, and performance insights to continuously improve content.
• Help determine which work should be created in-house and where specialized external support is appropriate.

Benefits

• Competitive total rewards package.
• Annual discretionary bonus eligibility.
• Comprehensive health care coverage.
• Retirement savings plan.
• Leave benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed