Creative & Digital Marketing Specialist

Solvay Bank•City of Syracuse, NY

1d•$57,633 - $86,450

About The Position

The Creative & Digital Marketing Specialist develops, executes, and maintains Solvay Bank’s digital and creative marketing initiatives. The position combines graphic design, website management, digital communications, social media marketing, and analytics to support brand awareness, customer engagement, and marketing objectives. It collaborates with the marketing team and cross-functional departments to ensure consistent and effective marketing execution across channels. The specialist creates print and digital assets, maintains website content and enhancements, develops and evaluates email campaigns, manages social media content, monitors digital advertising and analytics, and supports marketing initiatives across customer touchpoints. The role also coordinates with internal stakeholders and external partners and vendors. The ideal candidate has advanced experience with graphic design software, website content management systems, email marketing platforms, social media management tools, and Google Analytics, along with creative, analytical, project management, and communication skills.

Requirements

Advanced experience with graphic design software, website content management systems, email marketing platforms, social media management tools, and Google Analytics.
Strong creative, analytical, and project management skills.
Excellent written and verbal communication abilities.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Nice To Haves

A degree in Graphic Design, Digital Media, Communications, Marketing, or a related field is preferred.
Graphic design for print and digital media.
Website design and content management.
Email marketing automation and reporting.
Social media strategy and content creation.
Google Analytics and digital performance reporting.
Digital advertising coordination and vendor management.
Strong attention to detail and commitment to brand consistency.

Responsibilities

Design and produce graphic assets for print and digital platforms while ensuring brand consistency and quality.
Create advertisements, brochures, social graphics, digital banners, videos, presentations, and other promotional materials.
Design, update, and maintain the company website, ensuring content accuracy, usability, and an optimal user experience.
Manage website enhancements and coordinate with external partners and vendors as needed.
Develop, build, and deploy one-time email communications and automated customer journeys.
Monitor email campaign performance and provide reporting and insights to improve engagement and effectiveness.
Maintain email marketing best practices, audience segmentation, and list management.
Create and curate social media content across multiple platforms.
Manage content calendars, schedule and publish posts, and maintain a consistent brand voice.
Track and report social media performance metrics and recommend optimization strategies.
Set up, monitor, and maintain Google Analytics and other tracking tools to measure website and campaign performance.
Analyze website traffic, user behavior, and campaign data to support marketing decisions.
Assist with managing and coordinating Google Ads and paid social media campaigns, working with external agency partners as applicable.
Execute marketing initiatives across customer touchpoints, including branch digital screens, online banking banners, and statement messages.
Support marketing campaigns and promotional activities as needed.
Participate in marketing projects and cross-functional initiatives, contributing creative ideas and ensuring timely execution.
Collaborate with internal stakeholders and external vendors to support organizational marketing goals.