Creative Marketing Specialist

Native Forward Scholars Fund

1d•$59,339 - $75,216

About The Position

Under the direct supervision of the Marketing Manager, the Creative Marketing Specialist develops and manages Native Forward Scholars Fund’s visual brand, creative assets, website content, digital advertising, and marketing analytics. The role combines creative design, digital marketing, website management, and data analysis to strengthen the organization’s visibility, engagement, and impact across print and digital channels. The specialist leads the development of branded materials and campaign assets; manages website updates and SEO/AEO efforts; supports paid digital advertising; monitors marketing performance; and translates organizational data and stories into visual communications. The role collaborates with the Marketing Manager, PR & Digital Marketing Specialist, internal departments, contractors, and vendors to help ensure marketing initiatives are strategic, consistent, accessible, and results driven.

Responsibilities

Lead creative design and brand execution for campaigns, advertisements, publications, presentations, social media, executive communications, events, fundraising initiatives, and other print and digital marketing materials, ensuring consistent use of visual identity and brand standards.
Conceptualize and develop campaign creative, including graphics, digital advertisements, social media assets, videos, motion graphics, infographics, photography selections, and supporting collateral.
Manage and maintain the organization’s website, including designing and updating webpages, campaign and event landing pages, forms, images, digital assets, and content; monitor functionality, accessibility, user experience, and brand consistency.
Lead website optimization efforts, including SEO, AEO, keyword strategy, metadata, alt text, linking, readability, technical optimization, and digital ranking performance.
Support and execute paid digital advertising, including Google Ads, display advertising, remarketing, paid social media, and boosted content; conduct audience and keyword research, establish campaign structures, monitor performance, and recommend optimizations.
Monitor and analyze campaign, social media, website traffic, advertising, SEO/AEO, media placement, and other digital-channel performance; track KPIs and benchmarks and prepare reports and strategic recommendations for the Marketing Manager and leadership.
Lead creative production and vendor coordination for print and digital materials, including preparing production-ready files, reviewing proofs, managing specifications and timelines, and coordinating with printers, advertising partners, photographers, videographers, and other vendors.
Manage development and production of the Annual Report, including creative direction, data and content collection, storytelling, layout and design, graphics and infographics, production files, printing, digital publication, distribution support, and performance evaluation.
Maintain organized libraries of approved creative assets, including graphics, photography, video, templates, website assets, organizational statistics, and other marketing resources.
Support annual and ongoing marketing planning by analyzing performance trends, researching digital and creative best practices, monitoring peer organizations and industry trends, identifying visibility opportunities, and recommending improvements to marketing strategies and tactics.
Collaborate across the organization and with external partners to translate programmatic, fundraising, scholarship, executive, and organizational priorities into visual and digital communications while managing multiple projects, deadlines, and competing priorities.
Maintain strict student confidentiality and comply with the Family Education Right to Privacy Act.
Embody Native Forward Core Values and promote the organization, its staff, and programs in a positive and professional manner.
Contribute to team efforts and accomplish related results.
Perform other duties as required.