Creative Marketing Specialist

Penske Automotive Group•Warwick, RI

8d•Onsite

About The Position

Penske Automotive Group (PAG) is seeking a tech-savvy Creative Marketing Specialist to join their team. This role focuses on developing and executing visual content that supports dealership marketing efforts, creating high-quality, brand-compliant designs across digital and print channels, and supporting the overall marketing strategy. PAG aims to create a positive and inclusive workplace that promotes excellence and achievement, delivering the best customer experience.

Requirements

High school diploma or equivalent; and one to three years of related experience in marketing; or equivalent combination of education and experience.
Must have a current and unsuspended motor vehicle license.

Nice To Haves

Passion for social media and video.
Proficiency with video and photo editing tools and different digital media formats.
Ability to understand current and future trends with digital content.
Knowledge of copywriting and adhering to PAG social/video policies.
Excellent communication skills.
Impeccable time management skills with the ability to multitask.
Detail-oriented approach with ability to work under pressure to meet deadlines.
Bachelor's degree and three to five years' experience in a similar position; or equivalent combination of education and experience.

Responsibilities

Design and produce creative assets for digital advertising, social media, email campaigns, websites, and print materials.
Work with the marketing team to understand campaign objectives and deliver creative that supports performance goals.
Assist in the creation and editing of video and photo content.
Attend events to capture and produce social media content (this may include occasional nights and weekends).
Adhere to all brand standards and compliance.
Monitor social media channels for industry trends.
Reports and tracks effectiveness of marketing initiatives.
Reviews company reputation across social media platforms and takes steps, both internal and external, to maintain and improve the image of dealerships.