Healthcare Marketing & Creative Specialist
About The Position
The Healthcare Marketing & Creative Specialist is a content creator and video storyteller who plans, produces, and optimizes high-quality multimedia content, including short-form video, social media, articles, and patient education, across digital channels for OrthoArizona’s orthopedic and musculoskeletal practice. The main goal is to educate patients, build brand trust, and drive engagement while ensuring medical accuracy and compliance with healthcare privacy and advertising regulations. All clinical content is reviewed with providers for medical accuracy before publishing. The hours for this position include some weekends and evening events. You will be based out of our Arcadia Corporate office with regular travel to our clinics and community events across the valley.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or related field, or equivalent experience.
- 2-3 years of professional digital content creation experience.
- Proficiency in written and verbal communication.
- Familiarity with PCs, mobile devices, and video and sound equipment.
- Valid Arizona driver’s license, reliable transportation, and proof of auto insurance.
- A strong portfolio of short-form and online video, writing, or graphic design that demonstrates the ability to capture audience attention and drive engagement.
Nice To Haves
- Proficiency with Adobe Creative Suite, Canva, CapCut, or Premiere Pro.
- Experience utilizing platforms like WordPress, HubSpot, or Webflow.
- Familiarity with Semrush, Ahrefs, or Google Search Console.
- Experience creating patient- or consumer-facing content for healthcare, wellness, fitness, or sports audiences that drives engagement.
- Ability to understand and simplify complex medical terminology for public reading.
- A compassionate tone of voice suitable for patients facing stressful health conditions.
- Strong interpersonal skills to interview doctors and direct camera-shy staff.
Responsibilities
- Write and edit articles, blog posts, patient guides, and email newsletters.
- Script, shoot, and edit short-form videos for our website, Facebook, Instagram (including Reels), and YouTube featuring medical staff.
- Coordinate, film, and post patient testimonials with signed patient authorization.
- Maintain a content calendar to ensure consistent publishing across all channels.
- Protect patient privacy by strictly adhering to HIPAA laws and consent protocols.
- Optimize digital content using targeted medical keywords to boost search engine rankings.
- Analyze performance metrics using Google Analytics to track user engagement and click rates.
- Monitor industry trends to identify new topics, patient questions, or emerging platform updates.
- Travel to OrthoArizona clinics and community events across the Valley to film providers, capture photos, and support marketing events, including some evenings and weekends.
- Create a YouTube channel for our educational videos featuring our providers.
- Film and edit CME education content to post to our YouTube channel.
- Other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
