Creative Marketing Manager

Happy Money

2d•$110,000 - $130,000•Remote

About The Position

Happy Money is hiring a Creative Marketing Manager to own creative and content across every channel they market in. This role requires a blend of strategy and hands-on execution, including writing, designing, shooting, and editing. The manager will be the lead designer for various platforms like happymoney.com, paid social, paid search, lifecycle email, direct mail, and organic social. They will also be the on-camera personality for short-form videos on Instagram Reels, TikTok, and YouTube Shorts. A key focus will be on showcasing customer success stories and how individuals have achieved their financial goals. This role is crucial in establishing how Happy Money's refreshed visual identity is implemented across all touchpoints. The manager will be responsible for tracking creative performance, analyzing results, and using data to inform future content creation. A strong understanding of brand aesthetics and the effectiveness of advertising is essential.

Requirements

5+ years in graphic design, creative or content marketing, in-house or at an agency, with experience owning both strategy and execution
A portfolio with a mix of short-form and long-form work, including paid ads, email, direct mail or print, web content and video you shot, edited or appeared in, that tells a clear story visually
A strong graphic design foundation, through formal training or hands-on experience, including layout, typography, color and accessibility standards
Expert in Figma and Adobe Creative Suite, including Photoshop and Premiere Pro, plus a mobile editing tool like CapCut
Comfortable on camera and excited to be the face of Happy Money's social channels
Able to turn complex financial topics like APRs, credit scores and debt payoff into clear content
Experience building content strategies and calendars and creating content for websites, with a working understanding of SEO and conversion
Experience using performance data to guide creative decisions and changing course when the numbers call for it
Experience preparing print-ready files and working with print and mail vendors
A track record of growing organic social channels, with deep knowledge of social-first storytelling and platform trends on Instagram and TikTok
Highly organized and self-directed, comfortable running a test-and-learn channel without direction

Nice To Haves

Experience in lending, banking or another regulated industry; Fair Lending awareness
Copywriting and storytelling experience, including email, long-form web copy and video scripts
Experience building or managing creator or influencer partnerships
Email template development experience
Motion design skills
Familiarity with HubSpot, including HubSpot CMS

Responsibilities

Own creative strategy and execution across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social, with a documented content strategy, content calendar and roadmap tied to acquisition and brand goals
Own creative performance across the funnel, from hook to message to call to action: define success metrics and a testing plan before each launch, decide what to scale, cut or iterate on, and bring a new direction when a format plateaus
Design creative for every channel as Happy Money's primary in-house designer, including paid ads, direct mail pieces, email hero images and templates, landing pages and organic social
Set Happy Money's creative standard as our new visual identity rolls out, working within brand guidelines
Create content and creative for happymoney.com, including landing pages, articles, guides and product pages, and partner with SEO/AEO so it performs in search and AI answers
Lead Happy Money's organic social presence on Instagram, Facebook, TikTok and YouTube, and engage with followers in partnership with Customer Support
Appear on camera as the face of Happy Money's social channels, in content like a 30-second explainer video on APR versus interest rate
Plan, script, shoot and edit short-form video for Reels, TikTok and YouTube Shorts, and adapt paid creative so it feels native to organic and web
Tell customer impact stories through photo and video, interviews and user-generated content, and help share employee stories on our social channels
Build and manage a creator and influencer program, from finding and contracting partners to writing briefs and scripts and tracking results
Build and maintain a library of photos, video, graphics and licensed stock imagery, organized so the team can quickly find approved assets for campaigns
Evaluate and set up the tools, partners and AI-assisted workflows the creative function needs, including video editing and UGC platforms
Write clear briefs and run feedback loops with agencies, freelancers and creators
Coordinate with Communications on email, long-form copy and scripts so messaging stays consistent across channels
Bring compliance in early, move work through legal, compliance and bank partner review, and set up a faster path for time-sensitive organic posts
Balance creative priorities across acquisition, lifecycle, brand and product when requests compete
Track performance through dashboards and a weekly review covering impressions, engagement, site traffic and applications, and share results and what customers are saying with marketing leadership, product and lifecycle teams