Creative Marketing Lead

Pinch A Penny • Clearwater, FL

5d • Onsite

About The Position

The Creative Marketing Lead is a strategic and hands-on creative professional responsible for translating Pinch A Penny’s business and marketing priorities into compelling creative across retail, digital, brand and company initiatives. This role directly creates and executes graphic design work, from initial concepts and layouts through final production-ready assets. The Creative Marketing Lead combines strong design, copywriting and project-management skills to develop integrated campaigns, maintain brand consistency and deliver effective marketing materials across customer and franchise touchpoints.

Requirements

• 5+ years of relevant experience in hands-on graphic design and creative execution, with a strong portfolio of personally produced print and digital work.
• Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator and InDesign, with the ability to independently produce finished, production-ready assets.
• Experience developing integrated campaigns across traditional and digital channels, with a strong understanding of brand consistency, retail marketing, promotions and customer acquisition.
• Strong copywriting, messaging and storytelling skills.
• Collaborative, proactive and highly organized, with strong project-management skills and experience coordinating internal teams and external creative partners to deliver multiple projects on deadline.

Nice To Haves

• College-level degree in Graphic Design, Marketing, Advertising, Communications or a related field.
• Experience in retail, franchise, multi-location, home services or consumer marketing.
• Familiarity with Figma, Canva or other complementary creative tools.
• Photography, video editing, motion graphics or video production experience is a plus, but is not required.

Responsibilities

• Ensures creative is consistent with Pinch A Penny’s brand positioning, personality, voice and visual identity.
• Translates business objectives, customer insights, promotional strategies and channel plans into compelling creative concepts and messaging.
• Develops campaign themes, headlines, copy and visual direction for promotions, product launches, service initiatives and company priorities.
• Supports creative needs for franchise development, partnerships and corporate communications.
• Personally designs and produces marketing materials across print and digital channels, including direct mail, email, social media, website graphics, paid media, in-store signage and promotional collateral.
• Creates original concepts, layouts and finished artwork that communicate product benefits, promotional offers and customer value clearly.
• Adapts and resizes creative assets for different audiences, channels, formats and regional needs while maintaining brand consistency.
• Prepares production-ready files that meet print vendor requirements and digital platform specifications.
• Develops and executes integrated seasonal and regional campaigns across traditional and digital channels.
• Pairs strong visual design with clear, engaging copy to create cohesive communications.
• Adapts campaign messaging and creative for different stages of the customer journey.
• Collaborates with marketing and business partners to ensure creative supports campaign objectives and channel needs.
• Manages multiple creative projects from brief and concept through design, production, approval and execution.
• Coordinates with internal teams, agencies, freelancers and production partners to deliver high-quality work on time.
• Provides creative direction and feedback for externally produced design, photography, video and content.
• Maintains project timelines, creative assets and production workflows.
• Reviews final materials for accuracy, brand consistency and production quality.

Benefits

• Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs
• 401 (k) with generous company match
• Eligible for Paid Time Off and 8 paid holidays (NOTE: PTO increases with tenure!)
• 100% employer paid Life Insurance and Long-Term Disability Insurance
• Paid Parental Leave
• Fully Funded Tuition Education Programs
• Employee Stock Purchase Plan
• Excellent career advancement and training opportunities to support your career growth
• Employee Discounts and much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree