Creative Marketing Manager

MAPMG • Washington, DC

3d • $79,370 - $99,212 • Hybrid

About The Position

Mid-Atlantic Permanente Medical Group (MAPMG) invites applications for a Creative Marketing Manager to join our Marketing and Communications team. This position is based out of our regional office located in Washington, D.C., with a hybrid work model. Mid-Atlantic Permanente Medical Group is comprised of more than 1,800 Permanente physicians and nearly 300 staff professionals who come together to make a positive impact on the health and lives of approximately 750,000 Kaiser Permanente members in Virginia, Maryland, and the District of Columbia. Reporting to the Director of Marketing & Community Engagement, the Creative Marketing Manager will serve as a highly creative, hands-on marketing professional responsible for bringing the MAPMG brand to life across patient, physician, sales, and community audiences. In this role, you will translate marketing strategy into high-quality visual communications, compelling content, community education, presentations, advertising, and marketing collateral that strengthen the brand and support organizational growth.

Requirements

• Bachelor’s degree in Communications, Marketing, Graphic Design, Fine Arts, or a related field preferred.
• Three or more years of professional experience in graphic design, creative marketing, marketing, communications, or a related field. Healthcare communications experience is a plus.
• Proficiency in using the Adobe Creative Suite or other graphic design software for design projects.
• Hands-on experience with email marketing and associated technologies. Experience with Salesforce Marketing Cloud and Stripo is preferred.
• Experience applying brand standards and developing marketing materials across print and digital channels.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent communication and writing skills, including the ability to clearly present design concepts and collaborate with diverse teams and stakeholders.
• Creative, collaborative approach with the ability to work independently and adapt to evolving business needs and brand guidelines
• Must be able to commute to Washington D.C., on an as needed basis.
• Candidates must either currently live in or be willing to relocate to the Washington D.C. metropolitan area
• Must provide documentation for the influenza vaccine as a condition of employment

Nice To Haves

• Healthcare communications experience is a plus.
• Experience with Salesforce Marketing Cloud and Stripo is preferred.

Responsibilities

• Partner with the Director of Marketing & Community Engagement to execute strategies that strengthen how MAPMG physicians and the organization are represented in the community.
• Manage multiple creative and marketing projects from concept through completion, including developing timelines, coordinating stakeholders, managing approvals, and ensuring on-time delivery.
• Proactively identify opportunities for new content, campaigns, creative concepts, and marketing materials.
• Design a broad range of marketing and communications materials, including one-pagers, presentation decks, community education materials, email creative, print advertisements, flyers, and digital and social graphics.
• Develop polished PowerPoint presentations and supporting materials for physicians participating in community events, conferences, and other external engagements.
• Translate clinical and healthcare information into visually engaging, easy-to-understand communications while maintaining brand standards.
• Execute monthly and segmented patient email campaigns using Salesforce Marketing Cloud and develop engaging layouts, graphics, copy, and content.
• Monitor email engagement and key performance indicators to help improve content, creative, and audience engagement.
• Support digital and social advertising initiatives by developing creative concepts, copy, and health education content.
• Perform basic video editing and multimedia production, including graphics, titles, lower thirds, and presentation visuals, while collaborating with external resources on more complex projects.

Benefits

• Competitive compensation package
• 100% employer-funded medical and dental insurance premiums for employees and families effective on the first day of employment
• Generous paid time off, including vacation, holidays, and sick leave, plus maternity and parental leave
• Pension plan, and 401(k) retirement plan with employer contributions
• Life insurance, short-term disability, and long-term disability coverage
• Education reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level