Digital Marketing & Creative Specialist

BOYD HOMES•Virginia Beach, VA

1d•$29 - $31•Remote

About The Position

The Boyd Companies, Inc. is a 100% employee-owned company seeking a creative, technically curious Digital Marketing & Creative Specialist to join their marketing team. This remote role is ideal for someone who gets things done and has a strong eye for design, understands what makes creative content visually effective, and enjoys turning ideas into engaging digital content. The specialist will help create marketing materials for websites, social media, digital advertising, email campaigns, video, and other digital platforms. The company values creativity, portfolio, technical ability, willingness to learn, and the ability to produce great work over a college degree. The role involves staying current with design trends, social media trends, digital advertising formats, creative technology, and AI tools, and testing new creative approaches to identify content that generates the strongest engagement and marketing results. Collaboration with marketing, sales, operations, and leadership teams is also expected.

Requirements

A strong eye for good design and the ability to recognize when something visually works—and when it does not.
A working understanding of fundamental design principles.
Knowledge of color theory and an understanding of how color can influence emotion, attention, perception, and behavior.
An understanding of typography, font pairing, readability, and how different font styles influence brand perception.
Strong visual composition and layout skills.
An understanding of branding and the importance of maintaining a consistent visual identity.
Experience creating content for social media and digital platforms.
Experience using creative or design software.
Basic video editing skills or a strong desire to learn video production.
Comfort working with AI-powered creative tools for image generation, video generation, editing, brainstorming, and content production.
The ability to learn new software independently and quickly.
Strong attention to detail.
Good organizational and time management skills.
The ability to manage multiple projects and deadlines is important.
The ability to accept creative feedback and improve work based on direction.
The confidence to bring new ideas to the table is important.
Candidates should be prepared to share examples of their creative work in a portfolio.
Portfolio should demonstrate: Strong layout and composition, Good typography, Thoughtful use of color, Branding, Social media is creative, Digital advertising, Web design, Photography or photo editing, Video editing, AI-assisted creative work, Creative problem solving.

Nice To Haves

Experience with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)
Experience with Canva
Experience with WordPress or other website platforms
Experience with social media management platforms
Experience with email marketing platforms
Experience with Google Workspace
Experience with Microsoft Office
Experience with digital advertising platforms
Experience with AI image-generation tools
Experience with AI video-generation tools
Experience with AI writing and marketing tools
Experience with photo and video editing software

Responsibilities

Design digital marketing materials for social media, websites, digital ads, email campaigns, landing pages, presentations, signage, and other marketing channels.
Create visually engaging social media graphics, short-form videos, reels, stories, advertisements, and web content.
Edit and produce video content for websites, YouTube, social media, digital advertising, and other platforms.
Use AI image and video generation tools to create, enhance, modify, and experiment with marketing creative.
Write effective prompts and refine AI-generated images, video, and creative concepts until they meet brand and quality standards.
Assist with the creation and maintenance of websites and landing pages.
Resize, adapt, and optimize creative assets for different advertising platforms, devices, screen sizes, and placements.
Help develop creative concepts for digital advertising campaigns.
Maintain brand consistency across multiple digital channels and campaigns.
Select appropriate fonts, colors, imagery, layouts, and visual styles based on the audience, brand, and campaign objective.
Apply design principles such as balance, contrast, hierarchy, alignment, repetition, proportion, and whitespace.
Understand and apply color theory and the psychology of color when developing marketing materials.
Understand how typography and font selection can influence brand perception, readability, emotion, and user experience.
Review creative work critically and identify opportunities to improve layout, readability, visual hierarchy, messaging, and overall effectiveness.
Help organize and maintain digital creative assets, templates, photography, video, logos, brand files, and marketing resources.
Stay current with design trends, social media trends, digital advertising formats, creative technology, and AI tools.
Test new creative approaches and help identify what types of content generate the strongest engagement and marketing results.
Collaborate with other members of the marketing, sales, operations, and leadership teams as needed.

Benefits

Comprehensive Medical & Dental plans with the majority of the premium covered
Vision coverage
15 Days Paid Time Off annually
9 Paid Holidays plus 1 Flex Holiday
Alternating Fridays off (Summer Fridays)
1 Volunteer Day
Reimbursement for Certifications, Continuing Education and Advanced Degrees
401K - 100% company matched up to 4%
Pet Insurance Discounts
20% Rental Discount
Health Savings Account (HSA)
Health Reimbursement Arrangement (HRA)
On-Call Bonus ($100.00 per week of on-call participation, with an additional $100.00 if on-call during a major holiday)
Employee Stock Ownership Program