Digital Marketing & Creative Specialist

CHAMPION CREDIT UNION•Canton, NC

23h•Onsite

About The Position

The Digital Marketing & Creative Specialist brings Champion Credit Union’s brand to life through creative strategy, graphic design, storytelling, marketing automation, and coordinated digital marketing initiatives. The role develops original concepts and visual assets, creates content across digital channels, manages email and marketing automation campaigns, and maintains website content. The specialist works with internal teams and external partners to support consistent branding, effective communications, and campaign performance. The position manages creative projects from concept through final delivery, including multiple concurrent assignments. It also supports SEO and paid digital initiatives, coordinates with vendors, monitors campaign results, and ensures communications follow brand standards, approval processes, compliance requirements, and accessibility practices. The role is based at the Administrative Office in Canton, North Carolina, and is full-time with a day shift. A high school diploma or GED and two years of marketing experience are required; an associate’s degree in marketing, communications, or a related field is preferred. A valid North Carolina driver’s license is required.

Requirements

High school graduate or GED required.
Two years of marketing experience required.
Experience in graphic design, visual content creation, or a related creative field.
Experience with marketing automation, email campaign development, and audience segmentation.
Demonstrated ability to develop original ideas and transform concepts into polished marketing materials.
Strong visual design capabilities and proficiency with Adobe Creative Cloud, Canva, or comparable creative software.
Excellent written communication and storytelling skills.
Ability to review marketing performance information and recognize opportunities for improvement.
Strong understanding of branding, visual communication, and contemporary marketing practices.
Ability to work independently, demonstrate initiative, and manage multiple projects.
Strong organizational skills, attention to detail, and commitment to quality.
Familiarity with website analytics, SEO, paid digital advertising, and campaign reporting.
Knowledge of accessibility best practices and digital content standards.
Valid North Carolina driver’s license required.

Nice To Haves

Associate’s degree in Marketing, Communications, or a related field preferred.
Experience in financial services or community-focused organizations preferred.
Familiarity with AI-assisted creative tools and emerging content technologies.

Responsibilities

Develop original marketing ideas, campaigns, and creative concepts aligned with strategic priorities, brand awareness, and organizational growth.
Identify emerging marketing, design, content creation, and consumer engagement trends and recommend relevant opportunities.
Translate organizational objectives into creative concepts and actionable marketing initiatives.
Develop written and multimedia content for websites, email campaigns, digital advertising, and other marketing channels.
Collaborate with internal departments to identify stories, campaign opportunities, and marketing needs.
Assist in developing video concepts, scripts, photography, and short-form digital content.
Design professional marketing materials for digital and traditional channels while maintaining brand consistency.
Explore and implement design tools, technologies, and creative techniques that enhance marketing effectiveness.
Develop, execute, and maintain email campaigns and automated communications supporting member acquisition, onboarding, engagement, retention, and product awareness.
Manage marketing automation workflows, audience segmentation, campaign scheduling, and performance monitoring.
Analyze campaign results and recommend improvements to engagement, conversion, and communication effectiveness.
Maintain campaign templates, processes, and documentation.
Ensure digital communications comply with brand standards, approval processes, applicable regulations, and accessibility practices.
Maintain and update website content for accuracy, relevance, consistency, and alignment with marketing priorities.
Coordinate with external vendors by providing objectives, audience insights, brand guidance, creative materials, and organizational priorities.
Review vendor reports, recommendations, and performance insights with the Director of Marketing to identify improvement opportunities.
Coordinate approved website updates, creative changes, and campaign recommendations with vendor partners.
Support SEO and paid digital initiatives with content, messaging, creative assets, landing page materials, and calls to action.
Track vendor deliverables, recommendations, and outstanding requests to support timely communication and follow-through.
Manage creative projects from initial concept through development, refinement, approval, and final delivery.
Manage multiple creative and digital marketing assignments while maintaining quality, accuracy, and timeliness.
Ensure compliance with BSA, OFAC, the Patriot Act, and applicable state and federal laws.
Perform additional duties assigned by the supervisor.