Marketing Content & Creative Specialist

HealthFitness • Bentonville, AR

1d • Onsite

About The Position

HealthFitness, a Trustmark company, is a leader in fitness solutions, engaging people on-site and online to build strong health communities. This role supports the Walton Family Whole Health & Fitness Center in Bentonville, AR. The specialist will develop engaging written, visual, and multimedia content to promote programs and services, collaborate with facility teams, and create communications that encourage member participation. The position involves translating programming plans into compelling marketing materials, managing a content calendar, and ensuring brand consistency across various channels.

Requirements

• Bachelor’s degree in Marketing, Communications or the equivalent combination of education and experience.
• 2-3 years’ experience in marketing, communications, content development, or related field.
• Demonstrated experience writing and editing marketing copy for multiple channels (social, email, print, digital display, event/promotional materials).
• Working knowledge of design software (Adobe Creative Suite —particularly InDesign, Illustrator, Photoshop) and Canva — sufficient experience to produce clean, professional, brand-compliant layouts.
• A portfolio or writing samples demonstrating both copywriting and basic visual design work.
• Exceptional organizational skills, project management skills, and ability to meet deadlines.
• Flexibility to respond to a dynamic work environment.
• Professional demeanor, ability to interact and collaborate with all levels of associates in the organization, and work in collaborative team environment.

Responsibilities

• Develop and produce engaging written, visual, and multimedia content to attract, inspire, and engage target audiences and drive utilization of the Walton Family Whole & Fitness facility, programs, and services.
• Collaborate with department leads and client teams to translate programming plans into compelling marketing materials and communications.
• Develop and maintain a master content calendar to plan and track campaigns, promotions, events, and key communications.
• Write and edit engaging copy for various marketing and communication channels, including email, social media, digital displays, and web content.
• Design creative assets using intermediate design principles (typography, color, composition, layout) that align with brand standards.
• Proofread and review all content and creative assets for accuracy, brand consistency, grammar, and quality.
• Incorporate feedback and revisions from clients and team members.
• Help develop, maintain, and refine creative templates, visual systems, and other tools.
• Manage multiple projects simultaneously while meeting deadlines and maintaining quality standards.
• Maintain organized project files and document iterations of materials and visual assets.

Benefits

• Medical/Dental/Vision plans including HSA, PPO and FSA options
• Retirement/401(k) with employer matching program
• Fitness and wellness programs incentivized with medical plan discounts
• Certification reimbursement program
• Tuition reimbursement
• Paid new parent leave
• Paid Holidays and PTO (starting at 3 weeks for full-time associates)
• Volunteer paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level