Creative Content Marketing Manager

EXCHANGE HOTELS MANAGEMENT • Fort Worth, TX

1d • Onsite

About The Position

The Creative Content Marketing Manager leads social media management, creative content development, and creator and influencer partnerships across a portfolio of hospitality, dining, and lifestyle brands in the Fort Worth Stockyards. Supporting six core brands, with an immediate emphasis on Hotel Drover, 97 West Kitchen & Bar, H3 Ranch, and Stockyard Hotel, the role brings each brand’s distinct identity to life through storytelling, strategic content, and creative collaborations that drive awareness, engagement, and revenue. The position combines creative vision with hands-on execution, visual storytelling, and management of multiple brands, creative partners, and priorities in a fast-paced environment.

The role develops social and creative content strategies, leads campaign concepting and visual direction, and manages content planning, production, publishing, community engagement, and performance reporting. It works with marketing leadership, other marketing team members, operational departments, and external creative partners. On-site content capture and event support may be required in the evenings, on weekends, and on holidays as business needs require.

The work environment is primarily office-based, with occasional on-property or event-based content capture and execution support. The position may involve extended periods sitting, standing, and working at a computer; moving, lifting, carrying, or positioning equipment or materials up to 10 pounds; and working indoors or outdoors, including in kitchens and varying weather conditions.

Requirements

• At least 2 years of experience in social media management, creative content production, digital marketing, or related fields.
• Demonstrated experience developing and executing social and creative content strategies across multiple platforms.
• Strong understanding of branding, storytelling, social media trends, and audience engagement.
• Excellent project management and organizational skills.
• Flexible schedule and availability to work evenings, weekends, and holidays.
• Ability to collaborate effectively across departments and with external partners.
• Ability to embody the stated core values: Hit the Mark, Every Time; Blaze New Trails; Spark Warmth; Be Intentional; Honor All; Do Right; Stay Curious.

Nice To Haves

• Ability to identify emerging social media and creative content trends and translate them into timely, engaging content that drives measurable results.
• Previous experience in hospitality, lifestyle, luxury marketing, or agency environments.
• Experience supporting multiple brands or a portfolio-driven marketing organization.
• Established relationships with creators, influencers, photographers, videographers, or creative partners.
• Experience supporting brand launches, property openings, revenue-driven campaigns, and signature experiences.
• Experience managing digital asset libraries, creative production workflows, and cross-functional content distribution.

Responsibilities

• Develop and execute social media and creative content strategies aligned with each brand’s identity, marketing objectives, and target audiences.
• Lead creative concepting, storytelling, and visual direction for campaigns, promotions, experiences, and initiatives.
• Capture, produce, and edit photography and video content optimized for platform-specific best practices.
• Manage end-to-end social media across assigned brands, including content planning, copywriting, publishing, community engagement, and performance reporting.
• Collaborate with marketing leadership, marketing team members, and operational departments to develop creative assets for campaigns, experiences, and revenue-driving initiatives.
• Manage content calendars, production schedules, and project workflows to ensure timely, high-quality execution across multiple brands.
• Identify and use emerging social media and creative trends, applying performance insights to expand audience reach, strengthen engagement, and drive measurable results.
• Source and manage external creative partners, including photographers, videographers, agencies, and freelancers, overseeing creative direction, production, and deliverables.
• Lead creator and influencer partnerships, including outreach, relationship management, hosted experiences, content collaborations, and performance evaluation.
• Manage creative assets, including organizing, archiving, and curating content libraries for distribution to agency partners, internal departments, PR representatives, and other stakeholders.
• Provide on-site support and capture content for brand experiences, events, and activations, including evenings, weekends, and holidays as business needs require.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed