Sr. Marketing Manager, Digital (Bilingual)

HarperCollins Publishers • Nashville, TN

4d • $76,000 - $86,000 • Hybrid

About The Position

The Sr. Marketing Manager, Digital is a strategic and hands-on leader responsible for digital marketing initiatives for the Spanish publishing division, driving the reach and sales of Bibles and books across digital platforms in the U.S. and Latin America. Working with title marketing teams, digital sales teams, and external agencies, this role plans and executes data-driven organic and paid campaigns for frontlist and backlist titles, oversees the influencer program, and advances business through email marketing, websites, and e-commerce channels including Amazon US, Amazon Mexico, and Buscalibre.

The role collaborates on consumer targeting and messaging, SEO and keyword strategy, seasonal campaigns, and social media content. It analyzes and reports digital campaign and platform results, manages assigned digital marketing budgets, and monitors emerging digital marketing and sales trends. The position reports to the VP of Marketing and contributes to sales growth in the U.S., Mexico, and Latin America across Editorial Vida, Grupo Nelson, HarperEnfoque, Clie, and Editorial Católica.

The preferred location is Nashville, Tennessee, in a hybrid arrangement, but qualified candidates outside the area may be considered. Travel may be required based on business needs. The position requires full English and Spanish proficiency. The stated salary range is $76,000–$86,000. The company describes its benefits package as comprehensive and competitive, covering physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including elective benefits.

Requirements

• At least 7 years of hands-on digital marketing experience, including digital advertising, email marketing, social media strategy and execution, and a fundamental understanding of product marketing and e-commerce.
• Experience using digital marketing management and analytics tools as well as sales data.
• Understanding of the Spanish-speaking Christian market in the U.S. and Latin America.
• Bachelor’s degree in marketing, communications, advertising, or a related field.
• Knowledge of digital marketing and analytics best practices, marketing, brand management, and publicity.
• Strong analytical skills and experience making metrics-based decisions.
• Strong communication skills for external communication with potential readers and internal planning and execution with colleagues, authors, and agents.
• Ability to work cross-functionally and contribute to integrated marketing plans.
• Technical proficiency with marketing tools and programs.
• Ability to develop and maintain professional relationships with colleagues and vendors.
• Experience managing multiple competing priorities, duties, or projects.
• Strong organizational and time-management skills, attention to detail, and ability to meet deadlines and stay on budget.
• Exceptional written and verbal communication skills.
• Ability to work independently in a fast-paced environment requiring ongoing flexibility and to remain effective under pressure while managing multiple high-impact initiatives.
• Ability to recruit and manage external marketing partners.
• Ability to set priorities and solve problems.
• Strong computer skills, especially Microsoft Office.
• Full bilingual proficiency, with effective written and verbal communication skills in English and Spanish.

Nice To Haves

• Familiarity with book and Bible publishing and the faith-based market.

Responsibilities

• Collaborate with title marketers, digital sales teams, and external agencies to strategize and optimize advertising campaigns for frontlist and backlist titles across Amazon, Facebook/Instagram, YouTube, and other platforms.
• Improve online discoverability and sales performance across Amazon US, Amazon Mexico, TikTok, and other digital sales platforms through targeted optimization.
• Develop and execute email marketing strategies, including audience growth, segmentation, and campaign deployment, in coordination with title marketers.
• Lead imprint-level social media strategy development and implementation to grow audiences, increase engagement, and improve campaign performance.
• Maintain imprint websites and support title marketers with additional website needs, keeping content current, engaging, and aligned with marketing objectives.
• Support consumer targeting, messaging, SEO and keyword strategy, and social media content development.
• Monitor digital advertising performance and make timely adjustments to maximize impact and ROI.
• Provide regular updates on campaign performance and platform growth, including monthly reporting to internal stakeholders.
• Manage digital marketing budgets for assigned projects, aligning spending with strategic priorities and using resources efficiently.
• Perform other related duties as assigned in support of marketing and sales team goals.

Benefits

• Comprehensive and highly competitive benefits package covering physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits.
• Elective benefits employees may select to fit their needs and personal situations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior