Digital Marketing Sr. Specialist

Trinity Health

1d • $68,432 - $85,000 • Hybrid

About The Position

The Digital Marketing Sr. Specialist develops, implements, and optimizes digital marketing strategies that advance St. Joseph's Health's mission, brand, growth objectives, and patient access goals. The position supports service line growth, physician practice development, consumer engagement, and organizational visibility across Central New York. Working with physicians, operational leaders, marketing colleagues, and agency partners, the specialist executes integrated digital campaigns, strengthens the organization's online presence, and uses data-driven insights to improve performance across digital channels.

The role manages paid digital advertising, website content and experiences, analytics and reporting, digital storytelling, CRM email campaigns, audience segmentation, marketing automation, market research, and emerging digital technologies. It also contributes to integrated marketing initiatives and coordinates multiple projects while maintaining quality, consistency, and deadlines. The position is hybrid, with Syracuse, New York-based candidates strongly preferred.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
• Five to eight years of experience in digital marketing, content marketing, advertising, website management, social media marketing, analytics, or a related field.
• Demonstrated experience managing digital advertising campaigns and measuring performance.
• Experience using web analytics and digital reporting tools.
• Strong writing, communication, and project management skills.
• Strong understanding of digital marketing strategy and best practices.
• Knowledge of SEO, SEM, paid social advertising, CRM email, and content marketing.
• Ability to interpret analytics and translate data into actionable recommendations.
• Familiarity with website content management systems and digital publishing platforms.
• Ability to manage multiple priorities while maintaining attention to detail.
• Strong collaboration, relationship-building, and problem-solving skills.
• Ability to work independently and as part of a cross-functional team.
• Commitment to continuous learning and innovation in a rapidly evolving digital environment.

Nice To Haves

• Healthcare industry experience is preferred but not required.
• Syracuse, NY-based candidates are strongly preferred.

Responsibilities

• Develop, implement, and optimize integrated digital marketing campaigns supporting service line priorities, patient acquisition, physician practice growth, and organizational objectives.
• Manage paid digital advertising campaigns across Google Ads, Meta, YouTube, display advertising, and emerging channels.
• Translate marketing objectives into measurable digital strategies with internal stakeholders.
• Develop audience targeting and consumer engagement strategies using data, market trends, and organizational priorities.
• Monitor campaign performance and recommend improvements to effectiveness, efficiency, and return on investment.
• Maintain and optimize website content for accuracy, usability, accessibility, and brand alignment.
• Partner with content creators and service line leaders to enhance online experiences and patient access to information and services.
• Improve website performance through SEO, user experience enhancements, and technical best practices.
• Manage landing page development and optimization for campaign goals and patient conversion.
• Conduct A/B testing and conversion rate optimization to improve appointment requests, form submissions, and other key performance indicators.
• Monitor, analyze, and report digital marketing performance across websites, advertising platforms, email marketing, and social media.
• Use analytics and advertising tools to assess performance and identify opportunities.
• Develop dashboards and reports with actionable insights for marketing leadership and organizational stakeholders.
• Use data to inform marketing strategies, audience targeting, and campaign optimization.
• Create and support digital storytelling content highlighting clinical excellence, innovative care, physician expertise, community impact, and patient access initiatives.
• Collaborate with marketing, communications, and creative teams to create content for websites, blogs, email, social media, and digital advertising.
• Support digital-first content, including photography, short-form video, physician spotlights, patient stories, and social media assets.
• Ensure digital content aligns with brand standards, messaging priorities, and strategic goals.
• Develop, execute, and optimize CRM email campaigns for organizational initiatives, service line promotion, physician engagement, and community outreach.
• Support audience segmentation, personalization, customer journey development, marketing automation, and nurture campaigns.
• Monitor digital marketing trends, healthcare marketing best practices, consumer behavior, and competitive activity.
• Conduct market research, audience analysis, and competitive intelligence reviews.
• Use consumer insights to improve campaign effectiveness, engagement, and strategic decision-making.
• Evaluate and use emerging digital marketing technologies and AI-enabled tools to improve content development, campaign optimization, workflow efficiency, audience targeting, and reporting.
• Stay current with digital marketing trends and recommend innovative approaches supporting growth and engagement.
• Serve as a resource to colleagues on digital marketing best practices and industry developments.
• Partner with physicians, service line leaders, operational teams, communications professionals, and vendors on integrated marketing initiatives.
• Coordinate multiple projects simultaneously while maintaining quality, consistency, and deadlines.
• Participate in strategic planning and contribute ideas to strengthen marketing effectiveness and organizational visibility.

Benefits

• Hybrid work arrangement.
• Opportunity to collaborate with experienced healthcare leaders and work across diverse service lines and physician practices.
• Opportunity to lead impactful campaigns, explore emerging technologies, and develop expertise across healthcare marketing strategy, digital innovation, consumer engagement, analytics, and organizational growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior