Sr. Wordpress/Digital Marketing Specialist

Penbrothers

1d • Remote

About The Position

We are seeking a Senior Wordpress/Digital Marketing Specialist to own the development, maintenance, performance, and continuous improvement of our WordPress website. You will build and maintain website pages, templates, and landing pages; troubleshoot technical issues; optimize website speed, security, accessibility, and search engine readiness; and ensure the site supports our digital marketing and lead-generation efforts. You will also implement website-related SEO improvements, structured data, analytics and conversion tracking, and landing-page enhancements to help prospective customers find Intech Pacific, understand our services, and book discovery calls and assessments. This is a hands-on technical role focused primarily on WordPress development and website ownership, with supporting knowledge of SEO, AI search visibility, paid media, analytics, and conversion optimization.

Requirements

• At least five years of hands-on experience developing, maintaining, and optimizing WordPress websites, with a portfolio of live WordPress websites personally built, customized, or maintained.
• Working proficiency in PHP, HTML, CSS, and JavaScript, including child themes, template customization, and WordPress hooks.
• Demonstrated experience improving website speed, Core Web Vitals, and overall performance.
• Proven technical and on-page SEO work, with examples of rankings or organic leads you improved and how.
• Working knowledge of AEO and GEO: structuring content and schema so AI answer engines cite it.
• Familiarity with GA4, Google Tag Manager, and Google Search Console, particularly for website tracking, diagnostics, and reporting.
• Understanding of website accessibility, security hygiene, and responsive design.
• Strong written English and the ability to explain technical issues and solutions to non-technical stakeholders.
• A disciplined approach to testing, documentation, troubleshooting, and production releases.

Nice To Haves

• Experience marketing B2B services, especially MSPs, cybersecurity, or IT consulting.
• Familiarity with CMMC, NIST 800-171, HIPAA, or other compliance-driven buyer journeys.
• Experience with Divi, ACF, or custom Gutenberg blocks.
• LinkedIn Ads experience targeting government contractors or regulated industries.
• Experience with call tracking, heatmaps, or session recording tools.
• Local SEO experience for multi-location or regional businesses.
• Google Ads or GA4 certification.

Responsibilities

• Build, update, and maintain pages, templates, and landing pages in WordPress using the block editor and our current page builder.
• Work in child themes, PHP, HTML, CSS, and JavaScript to customize templates, hooks, and custom post types.
• Manage plugins: audit, update, test on staging, resolve conflicts, and reduce plugin count where possible.
• Improve page speed and Core Web Vitals through caching, image optimization, script control, and font loading.
• Maintain backups, staging workflow, security hygiene, uptime monitoring, and WCAG 2.1 AA accessibility.
• Manage forms, spam control, and lead handoff to our CRM.
• Run keyword and intent research for CMMC, compliance, cybersecurity, and managed IT topics in Hawaii and Guam.
• Own technical SEO: indexation, canonicals, sitemaps, robots directives, redirects, and crawl issues.
• Optimize on-page elements: titles, meta descriptions, headings, internal links, and media.
• Build topic clusters and hub pages, and write content briefs for writers and the marketing team.
• Manage local SEO, including Google Business Profile, NAP consistency, and Hawaii and Guam location pages.
• Structure content so AI assistants and generative search can extract and cite it: direct answers, question headings, FAQs, and comparison tables.
• Implement and validate schema (Organization, LocalBusiness, Service, FAQPage, Article, BreadcrumbList, Person) that matches visible page content.
• Maintain llms.txt and AI crawler access settings.
• Track brand presence and citations across ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews.
• Build and manage Google Ads campaigns, ad groups, keywords, match types, and negative keyword lists.
• Write and test responsive search ads and assets.
• Run retargeting and, where it fits, LinkedIn Ads for DoD and regulated audiences.
• Review search terms weekly, manage budget pacing, and lower cost per qualified lead.
• Manage GA4, Google Tag Manager, and Google Tag Manager.
• Set up conversion tracking for forms, calls, and booked meetings, including offline conversion import.
• Plan and run A/B tests on landing pages and CTAs with a clear hypothesis and decision rule.
• Deliver a monthly report that leads with leads and pipeline, not traffic alone.

Benefits

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.
• Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.
• Global reach & local impact : Get to work with high-growth startups and dynamic companies from the comfort of your own home.
• Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed