Sr. Digital Marketing Specialist

Word & Brown Companies • Orange, CA

1d • $73,000 - $80,000 • Onsite

About The Position

The Senior Digital Marketing Specialist will be responsible for the implementation and management of several cross-channel digital marketing initiatives for the Word & Brown Companies. Core job functions will include the coordination and execution of email marketing campaigns, website content updates, social media content management, website analytics reporting, and website maintenance tasks.

Requirements

• 5+ years of experience coding HTML emails for marketing release using email platforms such as Exact Target, Strong View, Vertical Response, iContact or other.
• 5+ years of experience with web content editing, SEO, or website production preferred.
• Knowledge of Sprout Social, HootSuite, Radian6, or similar social media tools.
• Strong understanding of digital media platforms including websites, blogs, and enterprise content management systems (CMS).
• Working knowledge of Microsoft Office products (Word, Excel, and PowerPoint) and Adobe Photoshop.
• Some experience thriving in active, collaborative team environments.
• 5+ years of experience managing or optimizing paid search, display advertising, or content marketing campaigns.
• Qualified candidates must have some experience with SEO, web analytics, and social media.
• BS or BA degree in marketing, communications, journalism, or related fields. Or equivalent work experience.

Nice To Haves

• Previous digital project management experience is a strong plus.
• Previous digital agency or B2B/B2C marketing experience is also a plus.

Responsibilities

• Execute email marketing campaigns using email marketing software and related tools while working to increase open rates and content effectiveness.
• Provide content development, creative development, approvals, and execution for web maintenance projects and digital marketing campaigns as needed.
• Utilize WordPress CMS platform to update website assets and content.
• Edit and code email marketing assets for campaign deployment using Adobe Photoshop and Dreamweaver for email platform deployment (Act-On, iContact).
• Prepare and present digital analytics reports highlighting site key performance indicators and overall digital channel performance.
• Manage social media content using social media management software.
• Utilize marketing automation tools to implement data-driven marketing campaigns.
• Manage and prioritize enterprise website projects and site maintenance tasks.
• Implement SEO, PPC, and display campaign best practices.
• Support Digital and UI/UX teams' overarching goal to optimize digital marketing campaigns to increase site traffic, maximize conversion rates, and deliver outstanding user experiences.
• On-site regular attendance and punctuality are essential functions of the job.
• Perform other business tasks or functions as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior