Sr Manager Digital Marketing Strategy

Target • Minneapolis, MN

3d • $95,000 - $171,000 • Hybrid

About The Position

As a Senior Manager, Digital Marketing Strategy, you will elevate Target’s guest experience through digital shopping strategies that support aggressive business growth goals. You will lead guest engagement strategies to optimize digital performance, improve conversion, and deliver seamless shopping experiences. The role calls for consumer-focused digital marketing leadership, analytical and reporting skills, creativity, strategic activation, and the ability to lead teams and influence across the enterprise.

You will develop and execute digital marketing strategies for sitewide or category experiences, translating business priorities into guest-centric content and experiences. You will use data and insights to optimize current performance and inform long-term strategies, communicate recommendations to partners and leaders, and identify opportunities to improve merchandising, technology, and processes. You will be accountable for financial results through marketing strategies and foster an inclusive, collaborative, agile team culture.

The position operates in a Hybrid/Flex for Your Day arrangement, with work performed both onsite at Target’s assigned Target HQ Minnesota location and virtually based on the role, team, and tasks. Work duties cannot be performed outside the country of the primary work location unless otherwise prescribed by Target.

Requirements

• Four-year college degree or equivalent experience.
• At least 8 years of e-commerce experience.
• Deep business acumen with an entrepreneurial, revenue-generating mindset.
• Strong technical acumen and creative sensibility.
• Excellent understanding of mass merchandising, retail, e-commerce, and multichannel retailing.
• Demonstrated experience in strategic and cross-functional influence, planning, and execution.
• High initiative and organization, with the ability to manage ambiguity, risk, uncertainty, and changing directions.
• Strong written and verbal communication skills, including the ability to present to varying levels of leadership.

Responsibilities

• Develop cohesive digital marketing strategies for sitewide or category experiences and mobilize the team to execute them.
• Drive the development and execution of content strategies with Marketing and Digital partners, aligning channel strategies and translating business priorities into guest-centric experiences.
• Create briefs to activate creative partners and ensure content performs well while maintaining brand and creative integrity.
• Monitor and use data and metrics from devices and platforms, guest behavior, market trends, and competitive insights to optimize near-term performance and inform long-term strategies.
• Share insights with partner teams and identify performance opportunities; use data and insights to prioritize team actions.
• Communicate strategies and gain support from partners and leaders, including executive leadership in Digital, Merchandising, and Marketing.
• Identify opportunities for innovation in merchandising, technology, and processes to benefit the business, guests, and team.
• Deliver financial results through marketing levers and ensure strategies align with goals.
• Promote Target behaviors and champion diversity and inclusion while fostering teamwork, collaboration, agility, attention to detail, and drive.
• Establish cross-functional and cross-channel partnerships and serve as a trusted expert and thought partner across the cross-functional teams the role leads and participates in.

Benefits

• Eligible team members and dependents may receive comprehensive health benefits and programs, which may include medical, vision, dental, and life insurance.
• 401(k).
• Employee discount.
• Short-term disability.
• Long-term disability.
• Paid sick leave.
• Paid national holidays.
• Paid vacation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior