Sr Marketing Manager - Digital Creative

Lowe's Home Centers•Mooresville, NC

1d•Onsite

About The Position

The Senior Manager, Digital Creative translates the strategic vision and direction provided by the Director, Digital Creative into actionable execution strategies and oversees their implementation. The role primarily manages creative managers responsible for visual design, copywriting, copy editing, and project management, developing creative digital content that supports enterprise and online-focused priorities for Lowes.com. With a focus on customer experience, this leader combines strategic thinking, analytical rigor, and operational efficiency to improve the online experience, scale operational processes, and foster a high-performing creative team. The Senior Manager partners with Marketing, Engagement, Digital, and technology teams to ideate, prototype, produce, test, and scale creative content across Lowe’s digital platforms. The role also supports innovations that showcase products and services, increase customer engagement and purchase frequency, build brand affinity, and advance customer-centric digital engagement goals.

Requirements

Bachelor’s degree in Business, English, Design, Marketing, Finance, or a related field, or equivalent years of experience in lieu of the education requirement, if applicable.
6–7 years of experience in brand or product management, merchandising, and/or ecommerce.
At least 4 years of experience leading a team.

Responsibilities

Build, develop, and coach a mid-size blended team of leaders and specialized individual contributors; prepare team members for growth and advancement, and recruit, select, and hire talent.
Oversee day-to-day creative production and new creative concepts, manage mid-to-large-scale projects and programs, and engage with senior leadership to align on priorities and outcomes.
Develop and implement creative strategies aligned with Digital Creative vision and goals, optimizing digital commerce on Lowes.com and supporting seamless customer experiences.
Collaborate with Marketing, Merchandising, Technology leaders, and cross-functional teams to develop and implement go-to-market strategies for Lowe’s digital properties.
Establish strategies for integrating new technology into creative production and execution, working with Product Management teams to implement tools that optimize workflows and support business objectives.
Ensure work aligns with forecasts, operational goals, and budgets by collaborating with Engagement, Pricing and Promotions, and other teams on enterprise-led and online-exclusive initiatives.
Develop strategic execution plans informed by performance data, customer behaviors, and competitive benchmarking to refine creative strategies and improve the DIY consumer site experience.
Identify operational workflow gaps with creative managers and implement process improvements to optimize workflows and ensure accurate execution of business requests.
Partner with Marketing, Engagement, Digital, and technology teams to ideate, prototype, produce, test, and scale digital creative content.
Work with cross-functional Digital teams to develop new approaches for showcasing products and services, driving engagement and purchase frequency, and building brand affinity.
Collaborate with aligned technology teams to oversee implementation of a customer-centric roadmap supporting digital consumer engagement goals and broader strategic aspirations.