Sr. Creative & Digital Manager

Knobelsdorff Enterprises • Goodhue, MN

1d

About The Position

The Sr. Creative & Digital Manager supports Marketing by owning Knobelsdorff’s brand standards, creative output, and website. The role produces and directs photography, video, graphics, written content, and digital experiences that shape how the company’s people, projects, and capabilities are represented across social media, the website, recruiting, business development, and events. The position is responsible for delivering high-quality, consistent creative work and maintaining the company’s brand and digital presence while upholding its commitment to Safety, People, Passion, and Performance.

The manager establishes and evolves creative standards, oversees creative assets, produces content, and manages website content and updates. The role partners with Marketing, Business Development, Recruiting, and leadership, and coordinates projects and production schedules through the enterprise marketing calendar. Regular travel to jobsites, company locations, and events is required. Minnesota-based candidates work from the office five days a week; candidates based outside Minnesota travel to the office at least quarterly.

Requirements

• 10 or more years of progressive experience in creative, digital marketing, content production, or a related field.
• Experience leading creative or digital initiatives from concept through final production.
• Hands-on photography and videography experience, including capturing and editing content for digital platforms.
• Experience producing content for social media, websites, and marketing campaigns.
• Strong understanding of graphic design principles, brand standards, and visual communication.
• Experience writing content and messaging for multiple audiences.
• Proficiency with creative software and digital content tools, including Adobe Creative Cloud or similar tools.
• Experience directing contractors, agencies, photographers, videographers, designers, or other creative partners.
• Strong organization and project management skills, including the ability to manage multiple projects and deadlines.
• Strong written, verbal, presentation, and creative direction skills.
• Ability to travel regularly to jobsites, company locations, and events.
• Availability to occasionally work evenings or weekends for events and content capture.
• Valid driver’s license.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Film, or a related field; equivalent experience may be considered.
• Experience managing website content, SEO, and Content Management Systems.
• Portfolio demonstrating photography, videography, graphic design, and digital content.
• Experience capturing content in active construction or industrial environments.
• Experience within construction, electrical, industrial, manufacturing, or related industries.

Responsibilities

• Establish, maintain, and evolve KE’s brand and creative standards, including visual identity, templates, and usage guidelines.
• Ensure creative materials consistently reflect KE’s brand standards.
• Own and organize the company’s creative asset library, including photography, video, logos, graphics, and templates.
• Provide creative direction and constructive feedback on work produced internally and by external partners.
• Manage brand application for acquired companies, including companies transitioning to the KE brand and those retaining an existing brand.
• Plan, capture, edit, and produce photography and video for social media, the website, recruiting, business development, presentations, events, and other marketing initiatives.
• Travel to jobsites, company locations, and events to capture content.
• Develop graphics, written content, and other creative assets supporting company initiatives.
• Create content for digital and social platforms, including short-form video.
• Direct external photographers, videographers, designers, and other creative partners when additional support is needed.
• Own website content and ongoing website updates.
• Monitor website content and performance and recommend improvements.
• Implement SEO recommendations in partnership with the Digital Marketing Specialist.
• Ensure website content accurately represents KE’s services, projects, people, culture, and capabilities.
• Stay current on creative, web, and digital trends and identify tools, formats, and approaches to test.
• Partner with Marketing Specialists, the Digital Marketing Specialist, Business Development, Recruiting, and leadership to develop creative solutions.
• Provide creative direction and content for KE’s social media channels.
• Review advertising creative for alignment with KE brand standards.
• Translate creative requests into finished work through the Marketing team’s intake process.
• Coordinate creative initiatives, production schedules, website projects, and deadlines through the enterprise marketing calendar.
• Balance multiple creative projects and priorities while maintaining quality and meeting deadlines.

Benefits

• 100% employer-paid health and dental coverage for employees.
• HSA contributions to support medical expenses.
• Company-paid life insurance and disability coverage.
• 401(k) with competitive company match.
• Performance-based incentives.
• Paid weekly with competitive wages.
• PTO and six paid holidays.
• Education reimbursement.
• Exclusive employee discounts through Working Advantage.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior