Sr. Creative & Digital Manager
About The Position
The Sr. Creative & Digital Manager supports Marketing by owning Knobelsdorff’s brand standards, creative output, and website. The role produces and directs photography, video, graphics, written content, and digital experiences that shape how the company’s people, projects, and capabilities are represented across social media, the website, recruiting, business development, and events. The position is responsible for delivering high-quality, consistent creative work while maintaining the company’s brand and digital presence and upholding its commitment to Safety, People, Passion, and Performance. The manager establishes and evolves brand standards; oversees creative assets and production; owns website content and updates; and collaborates with Marketing, Business Development, Recruiting, leadership, and external creative partners. The role regularly travels to jobsites, company locations, and events to capture content. Minnesota-based candidates are expected to work in the office five days per week; candidates outside Minnesota are expected to travel to the office at least quarterly. Travel is listed as up to 25%.
Requirements
- 10 or more years of progressive experience in creative, digital marketing, content production, or a related field.
- Experience leading creative or digital initiatives from concept through final production.
- Hands-on photography and videography experience, including capturing and editing content for digital platforms.
- Experience producing content for social media, websites, and marketing campaigns.
- Strong understanding of graphic design principles, brand standards, and visual communication.
- Experience writing content and messaging for multiple audiences.
- Proficiency with creative software and digital content tools, including Adobe Creative Cloud or similar tools.
- Experience directing contractors, agencies, photographers, videographers, designers, or other creative partners.
- Strong organization and project management skills, with the ability to manage multiple projects and deadlines.
- Strong written, verbal, presentation, and creative direction skills.
- Ability to travel regularly to jobsites, company locations, and events.
- Valid driver's license.
- Minnesota-based candidates are expected to work from the office five days a week; candidates outside Minnesota are expected to travel to the office at least quarterly.
- Ability to occasionally work evenings or weekends for events and content capture.
Nice To Haves
- Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Film, or a related field; equivalent experience may be considered.
- Experience managing website content, SEO, and Content Management Systems.
- Portfolio demonstrating photography, videography, graphic design, and digital content.
- Experience capturing content in active construction or industrial environments.
- Experience within construction, electrical, industrial, manufacturing, or related industries.
Responsibilities
- Establish, maintain, and evolve brand and creative standards, including visual identity, templates, and usage guidelines.
- Ensure creative materials consistently reflect company brand standards.
- Own and organize the creative asset library, including photography, video, logos, graphics, and templates.
- Provide creative direction and constructive feedback on work produced internally and by external partners.
- Manage brand application for acquired companies, including businesses transitioning to the KE brand and those maintaining an existing brand.
- Plan, capture, edit, and produce photography and video for social media, the website, recruiting, business development, presentations, events, and other marketing initiatives.
- Travel to jobsites, company locations, and events to capture compelling, authentic content.
- Develop graphics, written content, and other creative assets supporting company initiatives.
- Create content specifically for digital and social platforms, including short-form video.
- Direct external photographers, videographers, designers, and other creative partners when additional support is needed.
- Own website content and ongoing website updates.
- Monitor website content and site performance and recommend improvements.
- Implement SEO recommendations in partnership with the Digital Marketing Specialist.
- Ensure website content accurately represents company services, projects, people, culture, and capabilities.
- Stay current on creative, web, and digital trends and identify tools, formats, and approaches to test.
- Partner with Marketing Specialists, the Digital Marketing Specialist, Business Development, Recruiting, and leadership to develop creative solutions.
- Provide creative direction and content for company social media channels.
- Review advertising creative for alignment with brand standards.
- Translate creative requests into finished work through the Marketing team's intake process.
- Coordinate creative initiatives, production schedules, website projects, and deadlines through the enterprise marketing calendar.
- Balance multiple creative projects and priorities while maintaining quality and meeting deadlines.
- Occasionally work evenings or weekends for events and content capture.
Benefits
- 100% employer-paid health and dental coverage for employees.
- HSA contributions to support medical expenses.
- Company-paid life insurance and disability coverage.
- 401(k) with competitive company match.
- Performance-based incentives.
- Paid weekly with competitive wages.
- PTO and six paid holidays.
- Education reimbursement.
- Exclusive employee discounts through Working Advantage.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
