Sr. Marketing Manager, Digital Shelf

Learning Resources•Vernon Hills, IL

2d•$140,000 - $155,000•Hybrid

About The Position

Learning Resources is seeking a Sr. Marketing Manager, Digital Shelf, to lead its Digital Shelf team within Marketing. The team serves as the center of excellence for keyword and content optimization strategies that drive discoverability and sell-through across Amazon, Walmart, Target, Kohl’s, Chewy, and other retailer websites. It translates POS and UPSPW goals into actionable plans and coordinates with Sales, Media, Brand, Influencer Marketing, and Analytics to deliver results. The role leads digital shelf strategy and performance, including keyword research, content optimization, brand stores, retail search media priorities, annual business planning, product launches, and seasonal promotions. The manager uses data and analytics to identify problems and opportunities, directs cross-functional efforts to improve performance, and owns the digital shelf technology stack, including adoption of tools, AI, and automation. Key objectives include assessing retailer performance, keyword strategy, and content effectiveness within the first 90 days; overseeing annual business plans for Amazon, Walmart, and Target within six months; improving the Digital Shelf organization’s roles and ways of working within six months; and implementing keyword research automation within 12 months to increase team capacity by at least 200% while improving optimization quality and consistency.

Requirements

10+ years of experience in digital shelf, ecommerce, retail search, or content optimization.
Strong understanding of how keywords, content, media, and promotions drive sell-through.
Highly analytical and comfortable turning data into action.
Proven team leader who builds accountability around measurable results.
Strong cross-functional partner willing to dig into details and push for results.
Experience with digital shelf technology, AI, and automation.

Responsibilities

Build a performance-oriented team that drives measurable results.
Lead the Digital Shelf team responsible for keyword research, content optimization, and brand stores across Amazon, Walmart, Target, Kohl’s, Chewy, and other retailer websites.
Lead annual business planning against POS and UPSPW goals and manage performance throughout the year; identify problems, reset priorities, and lead cross-functional teams to close performance gaps.
Guide keyword strategy for product content, organic search, paid media, and other traffic-driving efforts, balancing traditional SEO with emerging GEO requirements.
Direct the Media team’s retail search priorities, including product and keyword support; review campaign structure, efficiency, and attributed sales.
Oversee digital shelf strategy for new product launches and key seasonal events, including Prime Day and retailer-specific promotional periods.
Partner with Sales and retailer site merchants to secure digital placement, support promotional opportunities, and improve sell-through.
Work with Influencer Marketing, Brand, Product Development, and Creative to develop and execute programs that improve traffic, conversion, and POS.
Oversee digital shelf reporting and analytics to identify issues, prioritize opportunities, and improve results.
Own the digital shelf technology stack and champion tools, AI, and automation that improve team impact and capacity, partnering with IT on larger implementations.
Assess retailer performance, keyword strategy, and content effectiveness within the first 90 days and present recommendations to improve growth and productivity.
Oversee development of annual business plans for Amazon, Walmart, and Target within the first six months, aligning sell-through goals with keyword, content, media, and promotional strategies.
Assess the Digital Shelf organization and implement role, process, and ways-of-working changes within the first six months to improve efficiency, accountability, and business results.
Implement a keyword research automation solution within the first 12 months that increases team capacity by at least 200% while improving optimization quality and consistency.