Sr. Marketing Manager, Digital Shelf

Learning Resources•Vernon Hills, IL

1d•Hybrid

About The Position

Learning Resources is seeking a senior manager to lead its Digital Shelf team within Marketing. The team serves as the center of excellence for keyword and content optimization strategies that drive discoverability and sell-through across Amazon, Walmart, Target, Kohl’s, Chewy, and other retailer websites. It translates POS and UPSPW goals into actionable plans and coordinates with Sales, Media, Brand, Influencer Marketing, and Analytics to deliver results. This role leads the team’s keyword research, content optimization, and brand-store work; annual business planning and performance management; retail search media priorities; and digital shelf strategies for product launches and seasonal promotions. The manager uses analytics to identify issues and opportunities, partners with retailer merchants and internal teams to improve traffic, conversion, and sell-through, and owns the digital shelf technology stack, including new tools, AI, automation, and larger implementations with IT. Key objectives include assessing retailer performance, keyword strategy, and content effectiveness within the first 90 days; overseeing annual business plans for Amazon, Walmart, and Target within six months; assessing and improving the organization’s roles and ways of working within six months; and implementing keyword research automation within 12 months to increase team capacity by at least 200% while improving optimization quality and consistency.

Requirements

10+ years of experience in digital shelf, ecommerce, retail search, or content optimization.
Strong understanding of how keywords, content, media, and promotions drive sell-through.
Highly analytical and comfortable turning data into action.
Proven team leader who builds accountability around measurable results.
Strong cross-functional partner willing to dig into details and push for results.
Experience with digital shelf technology, AI, and automation.

Responsibilities

Build a performance-oriented team that achieves measurable results.
Lead the Digital Shelf team responsible for keyword research, content optimization, and brand stores across Amazon, Walmart, Target, Kohl’s, Chewy, and other retailer websites.
Lead annual business planning against POS and UPSPW goals and manage performance throughout the year.
Identify problems when results are off track, reset priorities, and lead cross-functional teams to close performance gaps.
Guide keyword strategy for product content, organic search, paid media, and other traffic-driving efforts, balancing traditional SEO with emerging GEO requirements.
Direct retail search media priorities, including which products and keywords to support; review campaign structure, efficiency, and attributed sales.
Oversee digital shelf strategy for new product launches and key seasonal events, including Prime Day and retailer-specific promotional periods.
Partner with Sales and retailer site merchants to secure digital placement, support promotional opportunities, and improve sell-through.
Work with Influencer Marketing, Brand, Product Development, and Creative to develop and execute programs that improve traffic, conversion, and POS.
Oversee digital shelf reporting and analytics, using performance data to identify issues, prioritize opportunities, and improve results.
Own the digital shelf technology stack and champion tools, AI, and automation that improve team impact and capacity; partner with IT on larger implementations.
Assess current retailer performance, keyword strategy, and content effectiveness within the first 90 days and present recommendations.
Oversee development of annual business plans for Amazon, Walmart, and Target within the first six months.
Assess the Digital Shelf organization and implement changes to roles, processes, and ways of working within the first six months.
Implement a keyword research automation solution within the first 12 months that increases team capacity by at least 200% while improving optimization quality and consistency.