Sr. Digital Shelf & Content Operations Manager

MRA Recruiting Services•,

7d•Hybrid

About The Position

Medela LLC is seeking a hands-on eCommerce professional to lead the optimization and execution of product content across global Amazon marketplaces and other major online retailers, including Walmart, Target, and similar platforms. The role focuses on using Amazon expertise, technical knowledge, analytical skills, and creativity to improve product visibility, discoverability, conversion, and the online shopping experience. The manager will oversee Amazon Product Detail Page (PDP) optimization and Salsify or comparable product-content operations, including content workflows, syndication, publishing, and verification. The position supports global eCommerce growth, initially focused on the US and Europe, by adapting content to local markets and establishing consistent digital shelf standards. It also analyzes performance and leads content testing, optimization, and cross-functional initiatives. The role works with Marketing, Product Management, Sales, IT, Regulatory, regional teams, agencies, vendors, and technology partners.

Requirements

Bachelor's degree in Marketing, Business, eCommerce, Communications, or a related field.
Minimum of 7 years of experience in digital shelf management, eCommerce content operations, product-content management, or digital commerce.
Strong hands-on experience with Amazon Vendor Central, Brand Registry, and PDP optimization.
Experience using Salsify or a comparable PIM/PXM or content syndication platform.
Demonstrated success improving product content, organic search visibility, conversion rates, or digital shelf performance.
Strong understanding of Amazon SEO, keyword optimization, indexing, catalog management, and digital shelf analytics.
Experience supporting Amazon marketplaces across multiple countries or regions.
Experience managing product-content localization and international deployment.
Proven ability to lead cross-functional projects and work effectively with multiple stakeholders.
Strong analytical, problem-solving, communication, and project-management skills.

Nice To Haves

Digital shelf experience with Walmart, Target, CVS, Walgreens, Kroger, or other major retailers.
Experience in consumer products, consumer healthcare, or related industries.
Experience managing content agencies, translation providers, or technology vendors.
Experience improving digital content processes through automation and emerging technologies.

Responsibilities

Lead optimization of Amazon Product Detail Pages, including titles, descriptions, images, videos, A+ Content, and Brand Stores.
Improve organic search visibility, product discoverability, and conversion across Amazon and other major online retailers.
Identify and resolve catalog issues, suppressed listings, missing content, and other barriers to product performance.
Monitor Amazon marketplace developments, search algorithms, and emerging AI-powered shopping capabilities.
Serve as a subject matter expert for Salsify and digital product-content management.
Oversee product-content workflows, including approvals, syndication, publishing, and verification across retail platforms.
Ensure product information is accurate, consistent, compliant, and optimized for each retailer.
Identify ways to streamline processes, improve automation, and accelerate content deployment.
Manage digital shelf execution across Amazon marketplaces globally, initially focusing on the US and Europe.
Partner with regional teams to adapt content to local languages, consumer preferences, and retailer requirements.
Establish consistent digital shelf standards and best practices across markets.
Support product launches, promotions, and commercial events by ensuring product pages are accurate and ready for consumers.
Analyze digital shelf performance, including organic search rankings, conversion, content quality, and competitive positioning.
Use consumer reviews, ratings, and search insights to identify product-content improvement opportunities.
Lead content testing and optimization initiatives to improve the online shopping experience.
Translate performance data into actionable recommendations and measurable results.
Collaborate with Marketing, Product Management, Sales, IT, Regulatory, and regional teams to drive digital shelf improvements.
Manage external agencies, content vendors, and technology partners.
Develop processes, training, and best practices to improve execution across the organization.